Why Nonprofits Need to Grow their Online Lists - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
JUNE 5, 2009
For now, direct mail fundraising -- especially when used in a multi-channel strategy -- continues to bring in the most revenue. According to the just released 2009 eBenchmarks study by M&R Strategic Services and NTEN, most of the 32 groups featured in the study saw their online fundraising increase between 2007 and 2008.
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