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Charitable Giving in a down economy: Performance strategies for any market

Qgiv

Communicating need is paramount to responsive generosity, with the most efficient channels being the news and press. Historical support shows that charitable response is swift in response to natural disasters, financial crises such as the Great Recession of 2008 – 2009 and the pandemic, as seen below: Revenue Trend: Human Services Benchmark.

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The State of Online Fundraising

NTEN

Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised. The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Online Giving Tops $15 Billion in 2008.

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Multi-Channel Approach is Key to Nonprofit Fundraising

Care2

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. In 2008 they accounted for a median 16% of all new donors and a median 27% of all new revenue.

Channel 42
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2008 Charitable Giving Exceeds $300 Billion

Connection Cafe

While an estimated $307 billion dollars was given to charitable causes in 2008; total fundraising declined an inflation adjusted of 5.7% With an estimated two-thirds of charities experiencing a decrease in 2008 overall giving, I decided to take a look at how things are shaping up so far in 2009. from 2007 levels.

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Convio Releases Nonprofit Online Marketing Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) “People are still giving.

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Multi-Channel Fundraising is Key to Nonprofit Fundraising

Care2

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. In 2008 they accounted for a median 16% of all new donors and a median 27% of all new revenue.

Channel 28
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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts.

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