NTEN

SEPTEMBER 30, 2009

article published in our September newsletter , Blackbaud's Steve MacLaughlin. revealed that while overall fundraising was down 2% in 2008, online fundraising. month of December accounted for 21% of the transaction volume in 2008 -- but. It's definitely time to start thinking about your end-of-year e-mail.

Boston 47

Boston email Fundraising Broadcast 47

See3

MARCH 12, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman MAR 12, 2008 Why do people give charity?

Charity 40

Charity People Giving New York 40

Care2

DECEMBER 8, 2008

The webinar, hosted by Care2s own Eric Rardin, features two highly successful online fundraisers, Madeline Stanionis , CEO and founder of the Watershed Company and online fundraising guru, and Elise Fullerton, direct mail manager and online fundraising maestro for Alley Cat Allies. Click here to watch the replay. All rights reserved.

Social Media 28

Social Media Online Advocacy Case Study 28

NTEN

NOVEMBER 2, 2009

note: This article is part of NTEN's Member Appreciation Month spectacular. In 2008, Convio pioneered a new program called Convio Go!™ Executed year-end, housefile building, and sustainer giving campaigns. According to the results, 89 million online consumers planned to give online with giving estimated at $3 billion.

Convio 76

Convio Mail Newsletter Game 76

Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. The total amount of money raised online increased by 26 percent from 2007 to 2008.

Social Media 47

Social Media Online Advocacy Media 47

NTEN

OCTOBER 11, 2010

When PID is kept in different buckets, it’s harder to manage and create customized communication -- like when mailing addresses and emails are kept in separate systems, due to legacy databases or department requests. . Grab my mailing address and you can send more locally-focused messaging (or junk mail). During his 4.5

Data 55

Data Support Synchronous Mashup 55

ASU Lodestar Center

JUNE 10, 2011

Yesterday, they published the list of organizations that have lost their exemption from paying income tax due to failure to file required reports in 2007, 2008, and 2009. The "Fall Festival" advertised on their homepage is for 2008, and the "events" link opens up to a May 2009 calendar. I really liked this article. Central Ave.

Research 92

Research Arizona Arkansas Phoenix 92

Care2

DECEMBER 5, 2008

1 Comment | by Share Article in Marketing Research , Online Fundraising Reader Comments (1) I really enjoyed your article working in the fundraising industry and being a volunteer for a local soccer club, I have seen firsthand the concerns that many are having. All rights reserved.

Convio 28

Convio Studies Social Media Advocacy 28

Care2

APRIL 24, 2008

Online Fundraising: A look at growth in online giving, yearly patterns of giving, average gift size, monthly giving and fundraising messaging rates Online Advocacy: How are advocacy open, click-through, page completion and response rates changing and what impact are super-activists having? Copyright © 2008, Care2.com

Benchmark 28

Benchmark Studies Social Media NTEN 28

NTEN

SEPTEMBER 8, 2010

Stay@Home was conducted as a traditional nonevent fund-raising activity: CC mailed invitations to its prospects and donors asking them to stay at home. Some that volunteered asked a local restaurant to host and give them a portion of the cover charge or bar sales that night to donate back to CC. In 2008, the event netted about $18,000.

Campaign 65

Campaign New York City Community Build 65

Care2

OCTOBER 17, 2007

60) Search « Live from Convio Summit 2007 | Main | Mastering Integrated Marketing: Interview with Jessica Grounds » Wednesday Oct 17 2007 Take the M+R Online Monthly Giving Survey Wednesday, October 17, 2007 at 04:35PM | by James OMalley Wouldnt you love to know more about monthly giving? Copyright © 2008, Care2.com

Survey 28

Survey Social Media Online Advocacy 28

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

ASU Lodestar Center

APRIL 13, 2011

So, I was immediately interested when a link to an article, titled " Good Intentions vs. Good Results ," popped up on my Twitter feed. The article is actually a blog post published last week on Sean Stannard-Stocktons Tactical Philanthropy Blog. Its a fascinating read, and I highly recommend it. Thats a pretty disturbing statistic!

Philanthropy 40

Philanthropy Arizona Research Feeds 40

Care2

MAY 1, 2008

Heres the outline: Tell a story Keep the audience in mind Make a clear call to action Shoot video with repurposing in mind Think outside the box Prepare a script and get some feedback B-roll is important Sound is critical Give the viewer the right web tools Host a screening To get the details, read the full article. com , Inc.

Social Media 28

Social Media Video Advocacy Web 28

Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

FEBRUARY 13, 2008

How frequently did you e-mail your list? How many people were on your e-mail list before the challenge? I have always believed that if “outsiders” could learn of our charity, they would want to help, as we give such great reporting and photographs of the kids helped, and because our overhead is so low.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

SEPTEMBER 15, 2008

2 Comments | by Share Article in Online Fundraising , Social Networking , Video Reader Comments (2) Ted, Clint. Bigger and better next February :) September 12, 2008 | Steve Bridger Its always wonderful to see successful individuals who have dedicated their careers to nonprofit management. Gives me hope! All rights reserved.

Social Media 28

Social Media Advocacy Video Fundraising 28

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. We get a direct line to our constituents, who can give us instant feedback and answers that were looking for. This article was written by Deanna Zandt , a media technologist and consultant to key progressive media organizations. What inspired you to join?

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

FEBRUARY 20, 2008

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. 1 Comment | by Share Article in Cause Marketing , Email Marketing Reader Comments (1) Thank you so much for the kind shout out to Emma, shes blushing you know? Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

FEBRUARY 25, 2008

How frequently did you e-mail your list? How many people were on your e-mail list before the challenge? I have always believed that if “outsiders” could learn of our charity, they would want to help, as we give such great reporting and photographs of the kids helped, and because our overhead is so low.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

JUNE 16, 2009

This week Madeline and Jenn give us even more insight and share their favorite strategies on converting new online members into donors. We’ve seen some great success with asking activists or long-time prospects to give at a lower dollar level. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com com , Inc.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

DECEMBER 28, 2008

Sites such as Network for Good (networkforgood.com) and Click and Pledge (clickandpledge.com) are easy ways to incorporate online giving onto your site. December 28, 2008 | David Kinard Copyright © 2008, Care2.com Making sure that online donations are possible on your website is very important. All rights reserved.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

SEPTEMBER 8, 2008

2 Comments | by Share Article in Online Fundraising , Social Networking , Video Reader Comments (2) Ted, Clint. Bigger and better next February :) September 12, 2008 | Steve Bridger Its always wonderful to see successful individuals who have dedicated their careers to nonprofit management. Gives me hope! All rights reserved.

Social Media 28

Social Media Advocacy Video Fundraising 28

Care2

FEBRUARY 20, 2008

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. 1 Comment | by Share Article in Cause Marketing , Email Marketing Reader Comments (1) Thank you so much for the kind shout out to Emma, shes blushing you know? Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

NOVEMBER 9, 2007

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. 2 Comments | by Share Article in Care2 News , Marketing Research , Misc.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

FEBRUARY 8, 2009

It’s refreshing to see the founders empowering volunteers and giving up some ownership, which is one of my top rules to be successful in social media. 2 Comments | by Share Article in Online Fundraising , Social Networking , Trends , Web 2.0 I plan on doing a follow-up article detailing the results so stay tuned.

Social Media 28

Social Media Charity Raise Advocacy 28

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. I will now give you the plain and simple answer.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

FEBRUARY 3, 2008

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. 2 Comments | by Share Article in Care2 News , Marketing Research , Misc.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

JANUARY 15, 2009

Dig Into Your Data: Look at your statistics and find out which subject lines are generating the highest open rates, and which articles and subjects are generating the most clicks. Give Options: Offer subscribers a web version of your e-newsletter. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I suspect that the good folks at SeaChange are busy updated the 2008 the Procrastinators Guide To Year-End Fundraising. Global Giving's " Giving Made Green " launched last week and was written up in the New York Times. The article profiles Networked For Good's Six Degrees of Separation. Which one worked best?

Nptech 50

Nptech Social Fundraising Plugin 50

Care2

MAY 14, 2009

Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Connection Cafe

JANUARY 28, 2010

On the professional side, I’ve interviewed many industry professionals for articles, case studies, best practices guides, white papers and more. If I donated $50 last year, don’t suggest that I give $25 this year. Instead, remind me that I gave $50 last year, and then ask me to give the same again or more this year.

Channel 32

Channel Lesson Learning Haiti 32

Care2

FEBRUARY 20, 2009

An additional five donations were sent offline: 26 $5 donations 14 donations between $10-$25 4 donations of $50 or above Where did the donations come from—the e-mail blast, Facebook, the blogs or Twitter? 700 may not seem like much compared to the potential of online giving. . We received 44 online donations in all.

Case Study 35

Case Study Local Studies Social Media 35

Care2

FEBRUARY 12, 2008

Post a Comment | by Share Article in Email Marketing , Marketing Research Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com The survey also showed that 55% of those polled expect ROI from email to become higher than any other digital channel. For more details, check out the full survey.

Social Media 28

Social Media email Advocacy Case Study 28

Care2

JULY 17, 2007

Fine Interview:Social Media Author Allison Fine » Tuesday Jul 17 2007 The Great Debate: DM vs. Online Acquisition Tuesday, July 17, 2007 at 04:10PM | by Karen Taggart As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Social Media 28

Social Media Online Advocacy Mail 28