Care2

MAY 1, 2008

Heres the outline: Tell a story Keep the audience in mind Make a clear call to action Shoot video with repurposing in mind Think outside the box Prepare a script and get some feedback B-roll is important Sound is critical Give the viewer the right web tools Host a screening To get the details, read the full article. com , Inc.

Social Media 28

Social Media Video Advocacy Web 28

ASU Lodestar Center

APRIL 13, 2011

So, I was immediately interested when a link to an article, titled " Good Intentions vs. Good Results ," popped up on my Twitter feed. The article is actually a blog post published last week on Sean Stannard-Stocktons Tactical Philanthropy Blog. Its a fascinating read, and I highly recommend it. Thats a pretty disturbing statistic!

Philanthropy 40

Philanthropy Arizona Research Feeds 40

Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. The total amount of money raised online increased by 26 percent from 2007 to 2008. Earned media.

Social Media 47

Social Media Online Advocacy Media 47

Care2

SEPTEMBER 15, 2008

2 Comments | by Share Article in Online Fundraising , Social Networking , Video Reader Comments (2) Ted, Clint. Bigger and better next February :) September 12, 2008 | Steve Bridger Its always wonderful to see successful individuals who have dedicated their careers to nonprofit management. Gives me hope! All rights reserved.

Social Media 28

Social Media Advocacy Video Fundraising 28

See3

FEBRUARY 26, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman FEB 26, 2008 Are you an idiot?

Video 40

Video FAQ Newsletter Copyright 40

Care2

FEBRUARY 20, 2008

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. 1 Comment | by Share Article in Cause Marketing , Email Marketing Reader Comments (1) Thank you so much for the kind shout out to Emma, shes blushing you know? Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. We get a direct line to our constituents, who can give us instant feedback and answers that were looking for. This article was written by Deanna Zandt , a media technologist and consultant to key progressive media organizations. What inspired you to join?

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

DECEMBER 28, 2008

Sites such as Network for Good (networkforgood.com) and Click and Pledge (clickandpledge.com) are easy ways to incorporate online giving onto your site. December 28, 2008 | David Kinard Copyright © 2008, Care2.com Making sure that online donations are possible on your website is very important. All rights reserved.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

SEPTEMBER 8, 2008

2 Comments | by Share Article in Online Fundraising , Social Networking , Video Reader Comments (2) Ted, Clint. Bigger and better next February :) September 12, 2008 | Steve Bridger Its always wonderful to see successful individuals who have dedicated their careers to nonprofit management. Gives me hope! All rights reserved.

Social Media 28

Social Media Advocacy Video Fundraising 28

Care2

FEBRUARY 20, 2008

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. 1 Comment | by Share Article in Cause Marketing , Email Marketing Reader Comments (1) Thank you so much for the kind shout out to Emma, shes blushing you know? Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

NOVEMBER 9, 2007

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. 2 Comments | by Share Article in Care2 News , Marketing Research , Misc.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

FEBRUARY 8, 2009

It’s refreshing to see the founders empowering volunteers and giving up some ownership, which is one of my top rules to be successful in social media. 2 Comments | by Share Article in Online Fundraising , Social Networking , Trends , Web 2.0 I plan on doing a follow-up article detailing the results so stay tuned.

Social Media 28

Social Media Charity Raise Advocacy 28

ASU Lodestar Center

JUNE 10, 2011

Yesterday, they published the list of organizations that have lost their exemption from paying income tax due to failure to file required reports in 2007, 2008, and 2009. The "Fall Festival" advertised on their homepage is for 2008, and the "events" link opens up to a May 2009 calendar. I really liked this article.

Research 92

Research Arizona Arkansas Phoenix 92

Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

FEBRUARY 3, 2008

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. 2 Comments | by Share Article in Care2 News , Marketing Research , Misc.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

FEBRUARY 13, 2008

I have always believed that if “outsiders” could learn of our charity, they would want to help, as we give such great reporting and photographs of the kids helped, and because our overhead is so low. What advice would you give to other nonprofits interested in using Facebook or other social networks for donations?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

MAY 14, 2009

Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

FEBRUARY 12, 2008

Post a Comment | by Share Article in Email Marketing , Marketing Research Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com The survey also showed that 55% of those polled expect ROI from email to become higher than any other digital channel. All rights reserved.

Social Media 28

Social Media email Advocacy Case Study 28

Care2

OCTOBER 13, 2008

5 Comments | by Share Article in Crowdsourcing , Misc. link] October 10, 2008 | FChristie I think that this is a great contest. v=cb71fk-79Uc Also, full details of my idea can be found at: www.quidproquohealthmanagement.com October 11, 2008 | Jonathan Barry my name is anandbabu and iam from vishakapatnam in india.i

Google 28

Google Social Media Ideas Project 28

Care2

FEBRUARY 25, 2008

I have always believed that if “outsiders” could learn of our charity, they would want to help, as we give such great reporting and photographs of the kids helped, and because our overhead is so low. What advice would you give to other nonprofits interested in using Facebook or other social networks for donations?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

MARCH 26, 2009

For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. “People are still giving. “On the other hand, Ive been seeing that many donors are giving larger gifts but to fewer causes. Charities shouldnt be afraid to keep asking. All rights reserved.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

JUNE 16, 2009

This week Madeline and Jenn give us even more insight and share their favorite strategies on converting new online members into donors. We’ve seen some great success with asking activists or long-time prospects to give at a lower dollar level. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com

Social Media 34

Social Media Advocacy Donor Online 34

Care2

JUNE 13, 2007

Rather than join the ranks of the dozens of other blog entries introducing and comparing these other sites, well just give you the links to some of the best articles about it around the Net. Ten Video Sharing Services Compared According to Google , this is the Webs premier article on "video sharing sites comparison."

Vlog 28

Vlog Video Social Media Resource 28

Care2

MARCH 4, 2008

Carie Lewis: We wanted to give the public an outlet to express their feelings about the Michael Vick dogfighting issue. March 4, 2008 | Carie This girl is on the ball! March 4, 2008 | Carol Rados Copyright © 2008, Care2.com March 4, 2008 | Carol Rados Copyright © 2008, Care2.com

YouTube 41

YouTube Generation Social Media Video 41

Care2

MARCH 3, 2008

Carie Lewis: We wanted to give the public an outlet to express their feelings about the Michael Vick dogfighting issue. March 4, 2008 | Carie This girl is on the ball! March 4, 2008 | Carol Rados Copyright © 2008, Care2.com March 4, 2008 | Carol Rados Copyright © 2008, Care2.com

YouTube 41

YouTube Generation Video Social Media 41

Care2

FEBRUARY 20, 2009

. $700 may not seem like much compared to the potential of online giving. However, for a mid-size city in the Deep South, this proves that online giving can go local. This article was written by Adrienne Royer, Director of Development and Communications at Girls Inc. February 20, 2009 | David Morton Copyright © 2008, Care2.com

Case Study 35

Case Study Local Studies Social Media 35

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. I will now give you the plain and simple answer.

Social Media 28

Social Media Campaign Advocacy Online 28

See3

JANUARY 30, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JAN 30, 2008 Identity 2.0

Proposal 40

Proposal Philanthropy Kiva Video 40

Care2

AUGUST 14, 2007

Here are the quick tips from the report, but make sure to check out the full PDF article to look at all the data behind it. Copyright © 2008, Care2.com " No matter how much killer content you have, if people arent looking at, its doing you no good. Its worth it! To create a new comment, use the form below.

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Care2

JULY 26, 2007

If you think that fundraising and recruitment from social networks is the way for you to go, here are a few articles to help you get started. That will give you a percentage that you can compare against other potential investments. ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Care2

MARCH 23, 2009

This article was co-written by Jared Seltzer, Founding Partner of the web development and online communications firm Rad Campaign. Receive monthly updates 3 Comments | by Share Article in SEO Reader Comments (3) Thanks! May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com Basic, but specific enough to implement.

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

JULY 17, 2007

If you think that fundraising and recruitment from social networks is the way for you to go, here are a few articles to help you get started. That will give you a percentage that you can compare against other potential investments. ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JANUARY 19, 2009

» Thursday Jan 15 2009 Friday Webinar: Best Practices for Email List-growth and Fundraising Thursday, January 15, 2009 at 05:01PM | by Justin Perkins As more and more nonprofits go online, and more and more donors give online, the leading nonprofits are finding that email is the most powerful option for online fundraising.

Social Media 28

Social Media email Advocacy Practice 28

Care2

FEBRUARY 17, 2009

Another 2008 market research study conducted by NPD Group showed that 61 percent of Boomer Internet users had visited sites that offer streaming or downloadable video (e.g., Also, check out Beth Kanters article on baby boomers which has some great social media stats. February 24, 2009 | Laura Copyright © 2008, Care2.com

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

JANUARY 15, 2009

Dig Into Your Data: Look at your statistics and find out which subject lines are generating the highest open rates, and which articles and subjects are generating the most clicks. Give Options: Offer subscribers a web version of your e-newsletter. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

JUNE 30, 2009

Give them love – fast! Give them something to do! Receive monthly updates 5 Comments | by Share Article in Email Marketing , Online Marketing , Online Organizing Reader Comments (5) Great post! I agree that it is vitally important to give your supporters something to do next. If you dont ask, they wont give.

Social Media 40

Social Media Advocacy Online Tips 40