NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

sgEngage

MARCH 7, 2011

80% of participants used in-person asks and 73% used email to raise funds The second study is “Understanding the Value of Team Captains&# based on research from the donorCentrics Events Benchmarking Group by Target Analytics , a Blackbaud company. Across the group, retained participants account for about 53% of the current year revenue.

Trend 72

Trend Blackbaud Fundraising Benchmark 72

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

For example, in April 2007 I wrote 52 posts, but in April 2008 I wrote 61. I believe it has also helped with increased reader numbers and possibly reader retention. " That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- many analytics programs do not track RSS feeds.

Reflection 50

Reflection Measure Technorati Metrics 50

sgEngage

MAY 31, 2011

The organizations that participate in the Target Analytics online benchmarking group are prominent nonprofits covering a range of sectors, including animal welfare, the environment, health, human services, international relief, and societal benefit. Retention rates for online donors continue to lag offline donor trends.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

OCTOBER 28, 2010

First Year Donor Retention is 29.3% The Target Analytics donorCentrics Index of National Fundraising Performance for 2009 reported this trend. Recurring Gift Donors only accounted for 10% of all US Donors The Target Analytics 2009 donorCentrics U.S. That’s not the case this time.

Statistics 81

Statistics Trend Benchmark Blackbaud 81

Care2

JUNE 29, 2009

According to the latest Target Analytics Index of National Fundraising Performance , the number of new donors dropped by almost 13%, as compared to 2008. The study also showed that for the first time since Target Analytics released its initial study in 2002, overall revenue per donor declined by 2.1%. compared to Q1 2008.

Social Media 31

Social Media Advocacy Fundraising Online 31