Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2008

In June of 2007, nearly over 35% of Facebook traffic came the 18-24 year old segment, compared to around 22% in June 2008. An individual's social network (online or offline) is divided into three groups: PANs = Potentially Active Network. CANs = Currently Active Network. FANs = Formerly Active Network.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2008

It is a remix of the " Cute Cat Theory of Digital Activism " which was the title of a talk given by Ethan Zuckerman at O'Reilly's E-Tech Conference in March, 2008 (notes from Ryan Singel. These same tools become very powerful in the hands of activists. These are conversations that you want to have behind the firewall.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

But, maybe you've done some of that thinking and implemented a few focused social media experiments in 2008 and have gleaned some insights. The tools are changing, so if you've settled into one way of using a particular social media tool or set of tools, don't set yourself on automatic pilot. Good for you! Great work.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2008

Facebook application developers who want to help change the world and work with nonprofits and activists need to better understand how Facebook culture and behavior meshes with activism and fundraising behaviors and workflow. Sort of a 2008 version of build it and they will come syndrome we saw in the 1990's. I may be way off.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2009

This event combines the lessons learned from previous fundraising activities on Twitter: A local, face-to-face component based on the popular "Tweet Ups" or " Net2Tuesday " meetups. I guess I look at it like this: if you give a hundred people tools to lay bricks, you'll likely get a hundred small structures.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2007

I haven't yet digested the report, but I was pleased to see that the report wasn't just a series of data findings, but also include some in-depth reporting on attitudes about using the tools. in understanding which tools are critically important to their work. ???I???m m in a perpetual state of anxiety about which tools I???m

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

In 2008, I was on one of the few nonprofit panels on the agenda. There's quite a buzz right now about whether or not " Slacktivism " doing activism online, all the time - can effect change. A panel of experts will debate the pros & cons of couch potato activism. It was organized by Ed Schipul. Submitted by Jacob Colker.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2009

In 2008, I was on one of the few nonprofit panels on the agenda. At the end of that panel, we all hoped there would be a larger nonprofit presence on the agenda for this 2009. A panel of experts will debate the pros & cons of couch potato activism. It was organized by Ed Schipul. Submitted by Jacob Colker.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

To top it off, I did an interview with Wendy Harman from the Red Cross about her recent experience using Twitter and other tools to spread buzz for campaign - Social Media Roadblock. I had already been working on the social media tools wiki so we could offer our supporters a bunch of easy ways to help online. What were the results?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2009

The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% now, according to the Pew Internet & American Life Project's December 2008 tracking survey. many of the tools have similar elements - status updates, profile pictures, short bios.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2009

The first SoCap conference in 2008 coincided with the launch of this paper, Investing for Social & Environmental Impact: A Design for Catalyzing an Emerging Industry A Monitor Institute Report [link] EnvImpact_ExecSum_000.pdf Some are calling it impact investing.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Although it is a slow time of year and the busy fundraising season is still several months away, there's been lots of activity in the social fundraising judging by these roundups of links from Peter Deitz and Tom Watson (not to mention all the items tagged in the nptech tag stream ). Which one worked best?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2009

I started using Twitter on September 24, 2008, and my first tweet was, "Working on two new loan requests on Lend4Health." I worry that I am so scattered across these tools that I am not present enough on any one of them. I had no idea what Twitter was or what it was for, but I had heard of it in the traditional media channels.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2009

However I wanted to record, primarily for my own sake, while fresh in my mind a recap of the social media tools we used (and other related factors) for our conference. Most of this follows what we provided for attendees as our “conference tech tools”. Twitter was the biggest social media activity, absolutely no surprise.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2014

It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. ” A social media meme is an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet. Leonard DiCaprio’s Environmental Activism.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media. You’re increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels. What social media tools are they currently using?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

picked tools. Analyzed which types of content generated most activity. WHY USE SOCIAL MEDIA TOOLS. Social media tools made it easy. CHOOSE the TOOLS. What are my tools? link] com/2008/07/02/tweetup-blood- drive/. link] com/2008/07/05/blood-drive- tweetup-a-success/. set audience. Yes we did.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2010

Shel tells the story of the holiday season 2008, when the city of Toronto Transit Authority canceled its New Year's eve free-ride transportation due to budget pressures. The corporation mitigates the impact of its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2009

James Young talked about how nonprofits are using these tools for campaigns , Randi Zuckerberg gave an overview of Facebook and nonprofit activity and Scott Goodstein shared his experience from the Obama Campaign. Neff from the America Cancer Society quipped during our panel at SXSW, "Twitter meetups just to meet are so 2008.

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