See3

NOVEMBER 26, 2007

They understand that an organization, or a campaign, must tell a story to build an audience, and then activate that audience with a compelling call to action. They documented the efforts of their street teams, and made a fun and inspiring piece out of young people advocating their way onto the Today Show. •

Video 40

Video Campaign Chad Contest 40

Care2

MAY 14, 2009

Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MAY 31, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? In the speed-of-light world of on-line advocacy, you cant ignore people when they make an action. Especially when trying to convert them to donors. " Me too!

Social Media 28

Social Media Advocacy Activities Active 28

Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

See3

FEBRUARY 11, 2008

No one noticed the original post, and few people read the blog, but once they take it down lots of people are interested in what it says. Someone found it archived, reposted it, and now many more people saw it than would have originally if it was left up. Once it goes up, it’s up. They take the post down.

Facebook 40

Facebook FAQ Myspace Yahoo 40

See3

FEBRUARY 22, 2008

I saw lots of questions about this on the PX list and elsewhere and thought to myself, these poor suckers, they are going to spend lots of time putting this together, will get little response, and people like Beth — with big and active networks — will eat their lunch. They don’t have a chance.

America 40

America Challenge Cambodia Giving 40

Care2

MAY 29, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? In the speed-of-light world of on-line advocacy, you cant ignore people when they make an action. Especially when trying to convert them to donors. " Me too!

Social Media 28

Social Media Advocacy Activities Active 28

Care2

FEBRUARY 6, 2008

60) Search « Email Is Most Popular for a Reason: Its the Strongest Performing | Main | Join WVU for Integrated Marketing Degree Information Session » Wednesday Feb 06 2008 Worldwide Protest Organized on Facebook Wednesday, February 6, 2008 at 10:43AM | by Caitlin Ochs Need more proof of the organizing power of social networks?

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

JANUARY 15, 2009

| Main | Care2 Adds Two Experts to Nonprofit Services Team » Wednesday Jan 14 2009 10 Fast Tips to Boost E-newsletter Performance Wednesday, January 14, 2009 at 10:40AM | by Allyson Kapin Let’s face it: People have a love hate relationship with their email. Get Interactive: Ask people to take a poll or share a story.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

JUNE 13, 2009

Marlow looked at how often people clicked on their friends news or photos, how often they communicated, etc. “Facebook users with 500 friends actively follow the news on only 40 of them, communicate with 20, and keep in close touch with about 10. Guess what the results were? ” Agreed! Those trends maybe slowing down.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

JULY 26, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Its time to bust out the calculator and have a realistic look. The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Its time to bust out the calculator and have a realistic look. The irony).

Social Network 74

Social Network ROI Social Media Network 74

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

MAY 8, 2009

30% have built one or more in-house social networks, with 86% hosting communities of 10,000 people. So unless your nonprofit has a large and active online community with full time staff to manage it, building in-house social networks is not going to be a good ROI. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com

Social Media 41

Social Media Studies Facebook Raise 41

Care2

FEBRUARY 3, 2008

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Its time to bust out the calculator and have a realistic look. The irony).

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

JUNE 21, 2007

” The Solution: In September 2006, CHEJ asked Care2 to help promote the campaign, using a standalone email message targeting Care2’s civically active, mostly female members. We were very happy with the number of people who viewed the message, clicked on the link, watched the video and took action. All rights reserved.

Case Study 31

Case Study Studies Social Media Campaign 31

Care2

FEBRUARY 20, 2009

Every month, Chattarati would feature a different nonprofit and ask people in the community to donate $5 to a specific goal at that organization. girlsincchatt ) and I ( @adrienneroyer ) are active on Twitter so we sent regular tweets about it. We encouraged people to re-tweet with the #firstfridayfive tag to organize the event.

Case Study 35

Case Study Local Studies Social Media 35

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. I will now give you the plain and simple answer.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

FEBRUARY 7, 2009

It’s important to recognize that you will not recruit millions of new people to your organization and raise tons of money just because you have a profile on Facebook, or because your staff Twitters. It’s where people go to gather news, resources and discuss issues. world is an active hub filled with influentials.

Social Media 31

Social Media Web Advocacy Media 31

Care2

MARCH 13, 2009

Then why is it so hard to explain the value of social media to people who dont get it? Tuesday, March 17th from 3:30 pm - 4:30 pm Room 10 March 13, 2009 | Allyson Kapin Copyright © 2008, Care2.com The key to growing your online communities is through growing your social capital. Whitehouse.gov 2.0: All rights reserved.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

AUGUST 16, 2008

In keeping with our coverage of video for nonprofits, we spoke with Ramya Raghavan, Nonprofits and Activism Specialist at YouTube. This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video. There are lots of measurements, but theyre all relative.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

In keeping with our coverage of video for nonprofits, we spoke with Ramya Raghavan, Nonprofits and Activism Specialist at YouTube. This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video. There are lots of measurements, but theyre all relative.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MAY 15, 2009

For many people who find you online, your website is the organization. Your website should tell people who you and what you do. Prioritize your ROI around the biggest impact, whether thats raising funds, engaging people, or something else. They were active and dedicated to making it work and raised 90,000+ friends.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

MAY 29, 2007

60) Search « Cultivate, Educate or Activate? A story that leaves people angry or motivated wields far more power than one that leaves the audience simply depressed or confused. May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com Reader Comments (1) Thanks to James & Hatef for attending.

Social Media 28

Social Media Advocacy Arts Story 28

Care2

MAY 17, 2007

60) Search « Cultivate, Educate or Activate? A story that leaves people angry or motivated wields far more power than one that leaves the audience simply depressed or confused. May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com Reader Comments (1) Thanks to James & Hatef for attending.

Advocacy 28

Advocacy Social Media Arts Story 28

Care2

MARCH 27, 2009

The goal seems to be much more in line with the overall goal of SXSW (and other conferences for that matter), which is not to collect as many business cards or email addresses as possible, but to create authentic connections with people that share a common interest. Maybe success is as simple as providing something people want.

Social Media 31

Social Media Advice Advocacy Media 31

Care2

FEBRUARY 25, 2008

If people are already on Facebook, have gone to your Causes donation page, become a "member" to your Cause, and still havent donated - they arent going to, no matter how many times you message them. You have to try and attract new people to Facebook and your Cause. And now to the interview. How many afterwards?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 13, 2008

If people are already on Facebook, have gone to your Causes donation page, become a "member" to your Cause, and still havent donated - they arent going to, no matter how many times you message them. You have to try and attract new people to Facebook and your Cause. And now to the interview. How many afterwards?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

APRIL 26, 2007

Katrin shared some kernels of wisdom from her online mobile activism wonderland at this afternoon’s Internet Advocacy Roundtable. But at its best, mobile activism and advocacy offers the potential for great interaction, much more personal communication with supporters, and gobs of viral potential. Happy texting!

Social Media 31

Social Media Mobile Advocacy Online 31

Care2

AUGUST 17, 2007

At the same time, MFCN hoped that the campaign also would serve a second purpose, namely, to identify people who might become loyal donors in support of MFCN’s vital work. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved.

Case Study 28

Case Study Conservancy Studies Social Media 28

Care2

AUGUST 7, 2007

The developers hope to revolutionize the way people give money, using the principles of group fundraising and social networking. The Data What kind of results are people seeing to date? Advertise it on your website as a cool, new way for people to donate and assist your organization. ," "End Global Warming!,"

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

The developers hope to revolutionize the way people give money, using the principles of group fundraising and social networking. The Data What kind of results are people seeing to date? Advertise it on your website as a cool, new way for people to donate and assist your organization. ," "End Global Warming!,"

Causes 48

Causes Facebook Social Media Advocacy 48

See3

OCTOBER 22, 2007

84% of people comment, 82% message others, and 39% create content. She notes that people really rely on social networks for influence on decision-making. Of the people that friend them, 29% found their page via search, and 13% came from their website. Carie opened with an intro to social media.

America 40

America Social Media Myspace Second Life 40

Care2

FEBRUARY 3, 2009

“The year-end fund-raising results last month confirm what we already suspected: for most people giving is not a luxury but a natural extension of who they are,” said Mark Rovner, Founder of Sea Change Strategies. The people who really care about what you do will continue to give, but they may continue to give less.

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

APRIL 21, 2008

60) Search « M+R and NTEN CMS, Email, Fundraising Benchmarks Study | Main | 51% of Donors Not At All Interested in Social Networks » Monday Apr 21 2008 EENs Avatars Campaign Brings Online Marketing to Life Monday, April 21, 2008 at 02:56PM | by Caitlin Ochs Imagine having the ability to translate virtual reality into actual reality.

Avatar 42

Avatar Life Online Social Media 42

Care2

APRIL 21, 2008

60) Search « M+R and NTEN CMS, Email, Fundraising Benchmarks Study | Main | 51% of Donors Not At All Interested in Social Networks » Monday Apr 21 2008 EENs Avatars Campaign Brings Online Marketing to Life Monday, April 21, 2008 at 02:56PM | by Caitlin Ochs Imagine having the ability to translate virtual reality into actual reality.

Avatar 37

Avatar Life Campaign Social Media 37