See3

JANUARY 30, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JAN 30, 2008 Identity 2.0

Proposal 40

Proposal Philanthropy Kiva Video 40

See3

NOVEMBER 26, 2007

They understand that an organization, or a campaign, must tell a story to build an audience, and then activate that audience with a compelling call to action. And bravo to the UN Foundation and orgs like it who create terrific pieces that keep web site users engaged and inform supporters of your activities.

Video 40

Video Campaign Chad Contest 40

Care2

AUGUST 26, 2008

Maureen McGregor is theE-activism Director at Oceana. Post a Comment | by Share Article in Email Marketing , Online Advocacy , Online Fundraising Reader Comments There are no comments for this journal entry. To create a new comment, use the form below. Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MAY 14, 2009

Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

JUNE 4, 2009

This webinar features Misty Meeks, Online Communications Manager at World Society for the Protection of Animals- Canada , and Robyn Erler, Manager of Activism Marketing at Care2. 1 Comment | by Share Article in Nonprofit Events Reader Comments (1) We are so excited about th upcoming webinarYou guys are wonderful for doing this.

Social Media 28

Social Media Advocacy Media Social 28

Care2

JUNE 11, 2007

60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate? Post a Comment | by Share Article in Cause Marketing Reader Comments There are no comments for this journal entry. To create a new comment, use the form below. Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Case Study Report 28

Care2

MAY 31, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? Thanks - Janine June 20, 2007 | Janine Kraus Copyright © 2008, Care2.com She can be reached at 202-465-3777 x9107 or karen@earth.care2.com.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? Thanks - Janine June 20, 2007 | Janine Kraus Copyright © 2008, Care2.com She can be reached at 202-465-3777 x9107 or karen@earth.care2.com.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

NOVEMBER 2, 2007

Care2 was honored to play a part in this effort, in partnership with CGI, by mobilizing thousands of Care2s civically active members to send emails to their senators in support of the treaty. I thought I would leave my first comment. July 6, 2009 | Anwalt Copyright © 2008, Care2.com Nice blog. All rights reserved.

Law 28

Law Social Media Advocacy Case Study 28

Care2

FEBRUARY 6, 2008

60) Search « Email Is Most Popular for a Reason: Its the Strongest Performing | Main | Join WVU for Integrated Marketing Degree Information Session » Wednesday Feb 06 2008 Worldwide Protest Organized on Facebook Wednesday, February 6, 2008 at 10:43AM | by Caitlin Ochs Need more proof of the organizing power of social networks?

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

JULY 26, 2007

Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Colman Thanks for your comments, Kira & Jonathon. July 31, 2007 | Jonathon D.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Colman Thanks for your comments, Kira & Jonathon. July 31, 2007 | Jonathon D.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JUNE 21, 2007

” The Solution: In September 2006, CHEJ asked Care2 to help promote the campaign, using a standalone email message targeting Care2’s civically active, mostly female members. To create a new comment, use the form below. Copyright © 2008, Care2.com All rights reserved.

Case Study 31

Case Study Studies Social Media Campaign 31

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

NOVEMBER 27, 2006

60) Search « I Wish I Took a Class on Activism | Main | Would you like a share of $5 million? Leave a comment below. 1 Comment | by Share Article in Misc. Reader Comments (1) Addictive. November 29, 2006 | Qui Diaz Copyright © 2008, Care2.com Warning: this is addictive. Do any exist?

Social Media 28

Social Media Money Advocacy Case Study 28

Care2

MAY 8, 2009

So unless your nonprofit has a large and active online community with full time staff to manage it, building in-house social networks is not going to be a good ROI. Receive monthly updates 3 Comments | by Share Article in Marketing Research , Social Networking , Trends , Web 2.0 Reader Comments (3) I definitely agree.

Social Media 41

Social Media Studies Facebook Raise 41

Care2

FEBRUARY 3, 2008

Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Colman Thanks for your comments, Kira & Jonathon. July 31, 2007 | Jonathon D.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

FEBRUARY 20, 2009

girlsincchatt ) and I ( @adrienneroyer ) are active on Twitter so we sent regular tweets about it. Receive monthly updates 1 Comment | by Share Article Reader Comments (1) What sold me on this project was how you & John used existing tools to connect regular citizens with a non-profit on the fly. on Friday Feb.

Case Study 35

Case Study Local Studies Social Media 35

Care2

JANUARY 15, 2009

by age, interest, activism level). Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. To create a new comment, use the form below.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

JUNE 13, 2009

“Facebook users with 500 friends actively follow the news on only 40 of them, communicate with 20, and keep in close touch with about 10. According to Facebook’s own data, the 55-to-65-year-old age groups activity has declined over the past couple months, some 651,080 of those users have quit Facebook. Thanks for sharing.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

AUGUST 17, 2007

The Solution: To help achieve this ambitious plan, MFCN turned to Care2, mostly because MFCN already had succeeded in recruiting 4,000 of its most loyal online activists through a customized campaign targeting Care2’s millions of civically-active members. To create a new comment, use the form below. Copyright © 2008, Care2.com

Case Study 28

Case Study Conservancy Studies Social Media 28

Care2

MAY 29, 2007

60) Search « Cultivate, Educate or Activate? 1 Comment | by Share Article in Misc. Reader Comments (1) Thanks to James & Hatef for attending. May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com Stay tuned for more information as the date approaches! All rights reserved.

Social Media 28

Social Media Advocacy Arts Story 28

Care2

MAY 17, 2007

60) Search « Cultivate, Educate or Activate? 1 Comment | by Share Article in Misc. Reader Comments (1) Thanks to James & Hatef for attending. May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com Stay tuned for more information as the date approaches! All rights reserved.

Advocacy 28

Advocacy Social Media Arts Story 28

Care2

FEBRUARY 7, 2009

world is an active hub filled with influentials. Great, fire away in the comments section and I will be happy to answer them. Receive monthly updates 6 Comments | by Share Article in Online Marketing , Web 2.0 Reader Comments (6) One of the challenges is of course creativity. and social media? All rights reserved.

Social Media 31

Social Media Web Advocacy Media 31

Care2

MARCH 13, 2009

Upgrading to Open Source Government When: Monday, March 16th from 3:30 pm - 4:30 pm: Room Hilton D Description: The 2004 and 2008 campaigns use of collaborative tools, blogs and social networking have shown citizen activism and online communities can wield powerful influence. Whitehouse.gov 2.0: All rights reserved.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

AUGUST 16, 2008

In keeping with our coverage of video for nonprofits, we spoke with Ramya Raghavan, Nonprofits and Activism Specialist at YouTube. YouTube has an incredibly diverse and engaged global community who not only post videos, but interact with each other through text comments, video responses, and messages. com , Inc.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

SEPTEMBER 6, 2007

million total (500,000 active monthly) residents of Second Life. Also, about 65% of online community members who participate in social causes were new to them when they began participating on the Internet, and 43% of members participate more in social activism since they joined online communities (like Care2 ). All rights reserved.

Second Life 28

Second Life Life Social Media Advocacy 28

Care2

JULY 14, 2008

In keeping with our coverage of video for nonprofits, we spoke with Ramya Raghavan, Nonprofits and Activism Specialist at YouTube. YouTube has an incredibly diverse and engaged global community who not only post videos, but interact with each other through text comments, video responses, and messages. com , Inc.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

APRIL 26, 2007

Katrin shared some kernels of wisdom from her online mobile activism wonderland at this afternoon’s Internet Advocacy Roundtable. But at its best, mobile activism and advocacy offers the potential for great interaction, much more personal communication with supporters, and gobs of viral potential. Happy texting!

Social Media 31

Social Media Mobile Advocacy Online 31

Care2

MARCH 27, 2009

The interesting thing about this effort is that it’s not campaign-based, or a spurt of activity for a defined period of time, but actually an ongoing relationship that can continue to build over the long term, again defined by what is valuable to their supporters. Reader Comments (2) Great post Ali. I especially connect with #4.

Social Media 31

Social Media Advice Advocacy Media 31

Care2

MARCH 4, 2009

9) Use the Active Tense: Users will engage more readily with content written in the active tense. Receive monthly updates 12 Comments | by Share Article in Misc. Reader Comments (12) Great list, Allyson. I thought I would leave my first comment. 8) Be Objective: Try to avoid hyperbole and use of buzzwords.

Social Media 38

Social Media Content Practice Web 38

Care2

MAY 15, 2009

Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 All rights reserved.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

AUGUST 7, 2007

Flaws in the Causes Application It’s ahead of its time Regardless of the fact that Facebook is now open to everyone, the majority of active users are still under the age of 24. And if you have a case study, or some interesting results or insights, post em here in the comments. Is it the most active causes? Crowd-sourcing.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

Flaws in the Causes Application It’s ahead of its time Regardless of the fact that Facebook is now open to everyone, the majority of active users are still under the age of 24. And if you have a case study, or some interesting results or insights, post em here in the comments. Is it the most active causes? Crowd-sourcing.

Causes 48

Causes Facebook Social Media Advocacy 48