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Hello, Washington Post: Dolllars Per Facebook Donor Is Not the Right Metric for Success

Beth's Blog: How Nonprofits Can Use Social Media

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. .

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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” So, I’ve been practicing by creating visual notes.

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Live from Convio Summit 2007 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

They are: 1) the new CMS; and 2) the “multicenter” module tailored to confederated organizations (national groups with local chapters) II. Austin identified two features of GetActive that have been added to Convio’s toolbox.

Convio 28
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Ocean Conservancy: The Art of Social Media Experimentation, Learning, and Reflection

Beth's Blog: How Nonprofits Can Use Social Media

A few weeks ago I had the pleasure of speaking with Vikki Spruill, Ocean Conservancy 's President and CEO and members of her communications team, Laura Burton Capps, and Dove Coggeshall about their recent experiments and learning on Facebook. Facebook was an uncharted territory for the Ocean Conservancy. Easier said than done.

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Build Communities to Enhance Your Fundraising Campaigns

NTEN

In my recent chapter “Managing Fundraising and Building Communities Online” in the book Internet Management for Nonprofits (Wiley, April 2010), I write in depth about one method to tackle the subject – what are organizations across the country doing? 2,160. Via Facebook ads. 101. Via direct traffic, Facebook Links, e-mail.

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Philanthropy 2.0 Study Results Published on Mashable

Beth's Blog: How Nonprofits Can Use Social Media

This has been found in a number of surveys over the past few years (see Allison Fine's astute commentary on the recent Blackbaud survey here ) If we look back a year ago at donation trends on Facebook Causes, we also see the same complaint. The Long Tail of Facebook Causes. July 24, 2007. Causes Reports On Its First Year - $2.5

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A Twitter follower is worth $0.24

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Last month I had the pleasure of presenting on a panel at Association of California Orchestras with Marc van Bree , an arts and social media blogger I met in 2007. After Marc finished reading the Networked Nonprofit , he was curious about crowdfunding and free agents, chapters in our book.