See3

DECEMBER 2, 2008

“If there is a silver lining in the economic cloud, it is that consumers and nonprofits are aligning around the online channel. Given its growth, it is imperative that nonprofits invest appropriately in the online channel to realize its full potential.&#.

Online 40

Online Time Convio Mail 40

Care2

JUNE 5, 2009

For now, direct mail fundraising -- especially when used in a multi-channel strategy -- continues to bring in the most revenue. According to the just released 2009 eBenchmarks study by M&R Strategic Services and NTEN, most of the 32 groups featured in the study saw their online fundraising increase between 2007 and 2008.

Social Media 47

Social Media Online Advocacy Media 47

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

Note from Beth: Last month I had the pleasure of presenting on a panel at Association of California Orchestras with Marc van Bree , an arts and social media blogger I met in 2007. After Marc finished reading the Networked Nonprofit , he was curious about crowdfunding and free agents, chapters in our book.

Nashville 97

Nashville Twitter Blogger Contest 97

Care2

NOVEMBER 11, 2009

Source: Convio; The Online Marketing (eCRM) Nonprofit Benchmark Index™ Study January 2007. Q: Does this include offline giving too? Organizations that use multiple channels to appeal for support report a higher value and larger gifts from their online supporters. Public Affairs. Animal Welfare (includes Katrina). Discussion.

email 56

email Benchmark Measure Advocacy 56

Achieve

JANUARY 31, 2022

If you only engage with your supporters via one digital communication channel, such as just Facebook or Instagram, you might find that you’re starting to repeat yourself or your post formatting is getting stale. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail. millennials.

Digital 105

Digital Communication Tips Virtual 105

Achieve

JANUARY 31, 2022

If you only engage with your supporters via one digital communication channel, such as just Facebook or Instagram, you might find that you’re starting to repeat yourself or your post formatting is getting stale. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail.

Digital 52

Digital Communication Tips Virtual 52

sgEngage

DECEMBER 1, 2010

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong.

Trend 79

Trend Online Giving Offline 79

sgEngage

MARCH 15, 2011

billion in yearly revenue on a monthly basis, both offline and online. Disaster Giving Giving both online and offline towards disaster relief had a significant impact on the nonprofit sector in 2010. Small and medium organizations were up in the analysis, but large nonprofits were down 28.2%.

Blackbaud 63

Blackbaud Disaster Haiti Giving 63

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

I have not been surprised that despite a robust set of tools and a smart alignment with one of the world’s largest (and potentially most influential) online channels, Causes has failed to realize its full potential. And make sure to help define your needs before looking at what the different platforms and channels can offer.

Facebook 98

Facebook Causes Challenge Communication 98

sgEngage

JANUARY 12, 2011

Do you have offline and well as online channels ready to go? Technology Can your website and giving forms handle 4x their normal traffic? Do you have a scaled down shadow website ready to go? Do you have email templates ready to go? Unfortunately, this will not be the last emergency that nonprofit organizations will have to respond to.

Haiti 64

Haiti Trend Difference Blackbaud 64

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

NOVEMBER 10, 2010

Actually, it’s single channel communication that’s dead. Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# Donors flip channels. Successful organizations make channel flipping effortless and effective.

Mail 80

Mail Trend Offline Blackbaud 80

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

These principles will no doubt be copied, refined, remixed, and extended as nonprofits experiment with social media-powered fundraising techniques: Weaving Together Online/Offline Into Real Time Web Fundraising Events. Social Media Fundraising As Part of A Multi-Channel Strategy. A Platform for Self-Organizing.

Social Media 107

Social Media Trend Media Fundraising 107

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2007

Traditional offline/online fundraising techniques still, of course, work. Second Life Relay for Life for 2007 volunteer blog is gearing up for this year's event, the third one in Second Life. Charity Badges, Widgets, Virtual World Fundraising and More. A nice post from Heather at Aspiration about their fundraising strategy.

Nptech 50

Nptech Widget Tag Twitter 50