TechImpact

MARCH 2, 2015

While many organizations use Twitter to further their mission, utilizing Twitter lists often falls by the wayside. Twitter lists are a great way to organize your non-profit’s Twitter experience by helping you find, monitor and engage with your target audience. Here is how to best use Twitter lists to aid your non-profit.

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TechImpact

MARCH 5, 2015

When it comes to Twitter, it’s not uncommon for fake accounts to clog up your social media channel. The post How To Find (And Remove) Fake Followers On Twitter appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. They might be following you or you could even be following them without realizing it.

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TechImpact

FEBRUARY 18, 2015

If you still have an intern running your Twitter strategy, you need to reevaluate your social media strategy. Earlier this month, Bloomberg reported Google search results will now integrate Twitter’s content in real time. That means 284 million users will now be indexed by the world’s largest search engine.

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TechImpact

MAY 20, 2014

They’re precious validation that your nonprofit’s presence on Twitter is not only being well received, but it is reverberating through the annals of the highly trafficked social network. Nonprofits have been utilizing Twitter since its inception. Here are the 5 Twitter posts your nonprofit should never even peep, let alone tweet.

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TechImpact

NOVEMBER 11, 2013

Petition + Twitter = Twitition. If you integrate your nonprofit’s Twitter account to your constituent relationship management system (CRM), you could create and track the campaign while building a list of potential supporters. Social content marketing CRM facebook social media twitter'

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TechImpact

AUGUST 26, 2014

23% of Twitter users make less than $30,000 per year. Having a lower annual income means those Twitter users will have less disposable income. While it is still important to market directly through Twitter, it might also be a good idea to run contests, or campaigns more focused around awareness than fundraising.

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TechImpact

JANUARY 23, 2014

For example, if you receive a particularly large donation, or a follower on your social media is constantly interacting with your Twitter feed, you should take the time to thank them for their support. Host a Twitter chat. Another unique way to give back to supporters is to host a Twitter chat. Thank you Tweet.

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TechImpact

AUGUST 4, 2014

Twitter, and to a lesser extent Facebook, is often times unpredictable; but you can increase your chances for success by implementing a few best practices, and creating consistency with your posting technique. Here are 6 hashtag mistakes your nonprofit is probably making on Twitter and social media. Only using hashtags on Twitter.

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TechImpact

JANUARY 28, 2014

The nonprofit social media platform was pretty much dominated by Facebook and Twitter until Instagram came along. Twitter pics gets an upgrade. Perhaps because of the roaring arrival of Instagram to the main scene, Twitter responded with an image upgrade of its own. Pinterest renaissance.

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TechImpact

FEBRUARY 12, 2014

Twitter was founded in 2006, and since then, it has only revolutionized the way modern society communicates. Nonprofits rely on Twitter to communicate directly with their constituents, donors, and volunteers. But sometimes, nonprofits use Twitter to convey an important message or ask for the support of their communities.

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TechImpact

JUNE 19, 2014

If, for example, you want to increase the number of Twitter followers your nonprofit has, or the number of donors donate to your organization per year, start there. Other easy first metrics to report on include the number of visitors landing on your website per day, or the number of clicks your Twitter account receives in a given week.

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TechImpact

SEPTEMBER 12, 2014

Twitter and its other social media feeds is your nonprofit’s public voice. It’s an extension of your nonprofit that should not be taken lightly. Your social media manager should be central to your nonprofit’s communications strategies.

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TechImpact

MARCH 20, 2014

5 Days a week, post to Twitter. Twitter is the most dtnamic, fastest changing of all social media feeds. Because of its high turnover rate, staying active on Twitter 5 days per week is imperative to increasing engagement. While staying active is important, keeping your feed saturated has the potentia lto do more harm than good.

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TechImpact

OCTOBER 2, 2014

65% of Twitter users expect a response in under 2 hours. If your nonprofit thinks it’s a great idea to engage every donor, volunteer, or constituents who tweets at your nonprofit on social media, consider this: 65% of Twitter users expect some kind of response within 2 hours of tweeting @ someone.

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TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. It adds validity, substance, to your nonprofit’s Twitter feed. ?. If there’s any research out there that supports your mission (there is!), Engagement is crucial.

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TechImpact

JANUARY 17, 2014

The most talked about nonprofit organizations on social media are about animals Tweets about disaster relief receive the most @mentions on Twitter Nonprofits dealing with animals use @mentions when speaking to other users the most. The infographic below details who is talking over social media in the nonprofit sector thanks to RAD Campaign.

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TechImpact

DECEMBER 8, 2014

Constantly keeping your followers up to date on Facebook, engaging with donors, and other nonprofits on Twitter. Your nonprofit stay active all year long on social media. Maybe you’re even posting beautiful pictures on an Instagram account you started to highlight the visuals of your nonprofit’s impact.

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TechImpact

JUNE 18, 2014

Whether you’re posting your nonprofit’s content on Facebook, Twitter, Google+, LinkedIn or Instagram, each platform will require a unique posting style and voice. According to a recent Pew report the fastest growing demographic on Twitter is individuals 40-55 years of age. I should promote my nonprofit M-F only. Direct mail is enough.

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TechImpact

MARCH 25, 2014

But traffic from your newsletter or Twitter links are driving huge donations. Visitors to your site via a specific source, be it Twitter, Facebook, or emails, tend to donate more on average, you will have a better idea of where to focus fundraising efforts. Traffic sources leading to donations.

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TechImpact

NOVEMBER 14, 2014

Almost every nonprofit I’ve spoken with says their Twitter and Facebook account are their points of emphasis on the social media marketing front. Google+’s active user base pales in comparison to Twitter and Facebook. In your nonprofit’s content marketing efforts, do you prioritize your Google+ page? Chances are pretty good you don’t.

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TechImpact

NOVEMBER 22, 2013

This shift is due to an increase in social fundraising–in fact, for every 1,000 email subscribers, there are currently 149 Facebook fans, 53 Twitter followers, and 29 mobile subscribers. The post Infographic: How Technology Increases Funding appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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TechImpact

MARCH 17, 2014

Source ) Nonprofits maintained on average 21,788 Twitter followers in 2012. These ten statistics about nonprofit technology, fundraising, and social media offers us insights into the effectiveness of our strategies, and can help us redesign strategies in the future. 76% of mobile subscribers came from integration with a CRM system.

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TechImpact

NOVEMBER 12, 2014

Smile Train consistently shows the dramatic impact of its work via Twitter. Twitter’s 140 character limit doesn’t leave much room to tell a full story, so Smile Train posts links in some of their tweets. Twitter is purportedly exploring launching a similar button , but no progress has been made on this front either.

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TechImpact

NOVEMBER 29, 2013

Of the 45% of nonprofits using social media, only 40% use Twitter. Below are a few statistics you might find surprising how many nonprofits are using, or not using, social media. 71% of foundations who are using social media have NOT developed a formal strategy. 0% of people claim that social media is not useful at all.

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TechImpact

MAY 8, 2014

Twitter, Vine, Facebook, LinkedIn, Google+, Instagram. Use the same #hashtags on Facebook as you are on Twitter, share the same picture on Instagram that you Tweeted out earlier. Here are 3 of the largest problems we see nonprofits struggling with their social media marketing campaigns, and how to fix them.

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TechImpact

AUGUST 30, 2013

Nonprofits saw a 264% growth in Twitter followers in 2012. Social media: 56% of people donated to an organization because they read a story via social media. 59% of people donate after becoming a follower of a nonprofit’s social network. 62% of nonprofits say cloud computing is a low-cost investment.

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TechImpact

JUNE 8, 2013

Facebook, Twitter, these are networks that employers have traditionally classified as distractions. For some companies, social media at work remains a taboo. But according to a recent post from Social Media Collective, more employers are realizing that social media often plays a critical role in day to day operations.

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TechImpact

JANUARY 19, 2015

We’re tracking not only the performance of our Twitter account, but we’re also […]. Here at Tech Impact, we love numbers, analytics, and anything else that shows us exactly how effective our online content is. And why wouldn’t we? Being able to prove how much all of you love our content gives us a great feeling!

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TechImpact

JANUARY 26, 2015

LGBT organizations, for example, are using channels like Facebook, Twitter […]. Nonprofits of all kinds are using it to disseminate information about their cause and help marginalized groups that need more awareness get the attention of the masses.

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TechImpact

FEBRUARY 13, 2014

One way to do so is keep up with what is trending on Twitter and other social media outlets. Or at least is close to it. Your nonprofit should be constantly on top of what is happening in not only your industry, but you competitor’s too.

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TechImpact

OCTOBER 21, 2013

This novel idea becoming increasingly popular among other nonprofits, growing on social feeds such as TWitter with the hashtag #GivingTuesday (you’ve probably seen it). Started in 2012 by Henry Timms, chief executive officer (CEO) of the 92Y: Cultural Institution and Community Center.

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TechImpact

JUNE 10, 2014

Twitter sent 700% more visitors to Canadian donation pages on Dec. Responsive design doubles giving on mobile devices. Mobile donations went up 126% with a responsive web design. Facebook refers 29.4% of traffic to donation pages?on on #GivingTuesday. source ).

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TechImpact

MARCH 10, 2014

Twitter , Facebook, Pinterest, Instagram, Google+, LinkedIn, YouTube, SlideShare and even Vine are all free social media channels that your nonprofit should look at as serious additions to your brand management arsenal. Populating the first page of your SERPs with social media feeds is a great way to drive engagement across those channels.

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TechImpact

JUNE 5, 2014

54% of marketers said Facebook was the most important social media platform, followed by LinkedIn (17%) Twitter (12%) and then blogging (8%). B2C marketers were more likely to use Facebook, YouTube, Pinterest and Instagram, while B2B marketers were more likely to use LinkedIn, Google+ and blogging.

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TechImpact

MARCH 5, 2014

Links to Twitter , Facebook, and other articles you’ve written will bolster your page and make Google rank your blog on the first page where it belongs. It is an entirely other thing to get that content in front of readers. The most important tip is to make sure your content is pervasive across all pertinent social networking sites.

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TechImpact

MARCH 31, 2014

Hashtags (#) are perhaps even more important in Instagram than they are on Twitter. They post images from around the world and accompany them with insightful description and sometimes a few hilarious #hastags as well. ( #Ilovenorway ). hashtags are still important. They make your content accessible, and easily found.

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TechImpact

APRIL 28, 2014

With over 1 billion users on Twitter and Facebook, you need to target a demographic to influence to start your campaign. Step 3: Decide who you want to be attractive via social media, and focus your campaign around targeting them. It is important when doing any social media campaign that your define a target audience. During the even.

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