How to Run Facebook Fundraising Ads: 5 Simple Steps
Nonprofit Tech for Good
FEBRUARY 14, 2019
A/B testing is too large a topic to cover in depth here, but it’s one of the most powerful tools Facebook offers for iterating more effective ads and lowering costs. For many organizations, Facebook fundraising ads can be an effective tool to cultivate a valuable audience that’s increasingly difficult to reach with organic content.
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