Measuring Engagement and Return on Relationships
Beth's Blog: How Nonprofits Can Use Social Media
MAY 3, 2009
There is also a detailed taxonomy for types of social media conversations. I happened to see a wonderful remix of this from Buzz Canuck called " The 27 Types of Twitter Conversations." Tags: metrics ROI twitter. She gives a seven step framework for measuring the ROI of relationships. She gives us some suggestions for tools.
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