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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

Have you ever wondered what the funders, donor advisors, and other industry professionals who use Candid nonprofit profiles are searching for? Candid users conduct more than 100,000 searches of nonprofit profiles on average each month, most commonly by keyword, subject area, and geography.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Are you tracking abandons in Google Analytics?

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Social SEO and the Rise of Alternative Search

Media Cause

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

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How to Maximize Your Nonprofit CEO’s Social Profiles

Whole Whale

Before reading further, be clear, none of this will really work if your executive employees refuse to be public and let others support in the sheer volume of work necessary for creating active profiles. LinkedIn Analytics with Shield AI tool for a personal profile.

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. Company-level Lead Tracking These tools leverage the IP, cookies and network information of visitors to your website to show a top-level view of company activity.

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Spring cleaning: How to do a social media audit

Candid

Rather, an audit is a checkup on whether your social media profiles are accurate, consistent, and secure. Without a social media audit, you run the risk of having profiles that are inconsistent, and worse, could be used by individuals who shouldn’t have access. These include: Profile picture: This is likely your organization’s logo.

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The ABCs of DAFs: How to tap into donor-advised funds 

Candid

Here are a few creative ideas for how to do so: Many DAF managers (including the ones listed above) use Candid profiles to evaluate nonprofits in order to recommend their individual donors fund them. They’ll search Candid’s nonprofit profiles using search tools to help them identify and compare nonprofits based on their geography (e.g.,

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