Why Journey Mapping is so Important to Creating Amazing Member Journeys
The MatrixFiles
MARCH 22, 2021
Here’s a simple sign-up journey: Member is already logged in, goes to the sign-up form, presses the Subscribe button next to the newsletters of her choice, and gets a thank you pop-up. Individual navigates to the sign-up page, presses Subscribe. The profile form is two pages. Here’s a not so simple sign-up journey.
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