“Unsubscribe” is not a Dirty Word in Email Marketing
sgEngage
SEPTEMBER 22, 2021
As a user experience consultant at Blackbaud, I’m often tasked with reviewing a nonprofit customer’s email messages to see if any improvements could be made. One of the improvements I often suggest is to make the unsubscribe link easier to find. So, how do we improve our Unsubscribe placement?
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