Remove posts how-nonprofits-can-improve-their-email-deliverability
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“Unsubscribe” is not a Dirty Word in Email Marketing

sgEngage

As a user experience consultant at Blackbaud, I’m often tasked with reviewing a nonprofit customer’s email messages to see if any improvements could be made. One of the improvements I often suggest is to make the unsubscribe link easier to find. So, how do we improve our Unsubscribe placement?

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3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

This post originally appeared in NTEN's July Connect newsletter. We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. What Email Deliverability Is and Isn’t. Email service providers like Google and Yahoo!,

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How to Write an Irresistible Email Fundraising Appeal (any time of year)

Whole Whale

“SWEET, a fundraising email in my inbox” – nobody, ever in history. The challenge when writing a fundraising email is to not only avoid this filter, but actually make it fun or interesting. Nonprofits offer the incredible opportunity to turn meaningless money into impact in the work. Keep it short and sweet.

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10 Email Resolutions for the New Year

Everyaction

(This is the second post in our New Year, New Heights development series. Click here for our in-depth look at the three reporting tools every nonprofit should have to improve their fundraising strategy.). In that spirit, we’ve put together 10 ways you can improve your email program this year.

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A Blessing or a Curse? AI’s Place in The Nonprofit World

Greater Giving

However, with the rise of ChatGPT in early 2023, there has been more buzz surrounding AI than ever before, especially in the nonprofit sector. Many have celebrated the recent advancements in the AI field as major steps forward in improving processes, increasing efficiency, and reducing costs and human error.

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12 of Your Email Deliverability Questions Answered

EveryAction

Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study. Here are some great, thoughtful questions that we received and Brett's email wisdom. " How can I convince my nonprofit that list size isn't nearly as important as open rates and an engaged list?".

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!