Hot Takes: Giving Tuesday 2023
M+R
DECEMBER 1, 2023
Email revenue held steady or increased for 70% of nonprofits whose results we reviewed. Anecdotally, we’re seeing softer fundraising numbers over SMS with TONS of fundraising texts going straight to spam, accelerating a recent trend. Who was down? Ads — more mixed? The people who showed up, gave more. SMS — time for a new approach?
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