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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

You’ll need to have the spot produced professionally if you don’t have someone on your team who can edit videos and provide at least a.mov or.mp4 file. That way they can put a face to a name, put in a good word for your nonprofit, and see if there are alternative PSA options such as loading the video onto their website or social media. .

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Is a Golf Fundraiser Worth It for Your Nonprofit? (Yes, It Is!)

Nonprofit Tech for Good

Getting tons of eyes on their brand before, during, and after the tournament means a high return on investment for your sponsors and more funds raised for your mission. Choose a provider that allows you to upload photos, videos, and customize text. 2) The right tools automate time-consuming tasks.

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How Big Brothers Big Sisters Used Eventzee to Host a Virtual Scavenger Hunt Fundraiser

Qgiv

Because they were hosting a scavenger hunt both virtually and in person, Big Brothers Big Sisters of the Bluegrass used photo challenges to make it fair for both types of teams. The photo challenges encouraged teams to upload photos completing scavenger hunt tasks or gathering scavenger hunt items for points. Show off sponsors.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Don’t be a photo tag spammer either! Upload powerful photos and videos.

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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Feature beautiful photos illustrating donor impact. Pair your impact stories with high-quality photos showcasing the difference you make in your community. For example, you might pair a direct mail appeal letter with a follow-up email that includes a video or other interactive element.

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

A matching gift campaign (usually sponsored by a major donor ) can double each individual gift, no matter how small, OR double the total of all donations once a certain amount has been reached. That’s why video engagement is quickly coming to the forefront of nonprofits’ digital strategies.

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