Why Your Nonprofit Is Not Ranking on Google
NetWits
FEBRUARY 16, 2011
Ensure you have some sort of analytic tool installed on every page so you can see how people are getting to your site, what they’re looking at the most/longest/least, where they leave your site from the most, what keywords they are typing in to find you, what sites are referring them to you and a whole host of other data. Link correctly!
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