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Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

In its infancy, texting was how people communicated with close friends and family members, not businesses and organizations. Spamming is illegal, and often goes straight to a junk mail folder. In contrast, text message spam is almost always viewed, making it more annoying to donors. But times are changing.

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Hot Takes: Giving Tuesday 2023

M+R

The people who showed up, gave more. SMS — time for a new approach? Anecdotally, we’re seeing softer fundraising numbers over SMS with TONS of fundraising texts going straight to spam, accelerating a recent trend. It might be time to brainstorm a new strategy around your SMS list.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Breaking news relevant to your mission and programs. People who are active on Twitter tend to be plugged into current events and trending news.

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What Can Salesforce Do For Nonprofits?

Cloud 4 Good

This integration resulted in the organization’s email deliverability rates skyrocketing and drastically lower their spam score, paving the way towards higher open rates, click rates, and a broadened awareness of their mission. . Read More ».

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Case Study: Facebook for Volunteer Recruitment at AVP

NTEN

Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free! ] By Chris Bernard, Idealware The New York City Anti-Violence Project was founded in 1980 as a reaction to neighborhood incidents of anti-LGBT violence. We also get a lot of administrative volunteers.

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Social Media’s Changing Landscape to Make A Profit

Care2

The “promoted tweets&# currently appear when people search for keywords on Twitter. Later, Twitter plans to show promoted tweets in the stream of tweets, based on how relevant they might be to a particular user, according to the New York Times. Also, “advertising on social networks has a poor track record.&#

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Are Online Vote-for-Me Contests A Good Idea?

Beth's Blog: How Nonprofits Can Use Social Media

Her main objection to "vote me contests" is that it pits one amazing cause against another, perpetuating the scarcity mentality that lives in the hope of a pot of gold. She also feels that contests have too much of a myopic focus on channeling dollars or click actions rather than engaging people's hearts and minds and souls. .

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