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How to Write Fundraising Emails That Get Results

Get Fully Funded

A fundraising email is not the right place to thank Board members, reflect on events that already happened, spotlight a wonderful volunteer, or highlight a major donor. For example: “Many teen girls struggle with their self-esteem thanks to Instagram and Snapchat. That means you may need to leave out a few things.

Results 122
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New Models for Community Partnerships: Museums Hosting Meetups

Museum 2.0

I've long believed that museums have a special opportunity to support the community spirit of Web 2.0 This month brings three examples of museums hosting meetups for online communities: On 8.6.08, the Computer History Museum (Silicon Valley, CA) hosted a Yelp! To some people, these events may sound like losers.

Museum 22
professionals

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Six Steps to Making Risky Projects Possible

Museum 2.0

Unsurprisingly, some of my favorite museums are small, funky places run by iconoclasts—but that’s not useful to most professionals who work for organizations in which they have little control over size or leadership matters. What new projects might allow you to better reflect those aspirations? It’s nice to have both.

Project 22
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12 Ways We Made our Santa Cruz Collects Exhibition Participatory

Museum 2.0

In the spirit of a popular post written earlier this year , I want to share the behind the scenes on our current almost-museumwide exhibition at the Santa Cruz Museum of Art & History, Santa Cruz Collects. The content focuses on the question of WHY we collect and how our collections reflect our individual and community identities.

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Designing Talkback Platforms for Different Dialogic Goals

Museum 2.0

When you want visitors to spend a long time reflecting and sharing their thoughts, you need to design spaces for response that are comfortable and minimize distractions. Rabinowitz commented that "as a 40-year veteran of history museum interpretation, I can say that I never learned so much from and about visitors."

Design 31
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Groundswell Book Club Part 1: Listening

Museum 2.0

For many museums, visitor research--how people use the museum, navigate exhibits, and understand content--may be an equally important arena in which to adopt groundswell listening techniques. I spent an hour this morning "brand listening" to what the online world says about one of my favorite museums, the Exploratorium.

Museum 20
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The Birth of a Field: Digital Media and Learning

Beth's Blog: How Nonprofits Can Use Social Media

This morning I attended the MacArthur Foundation Digital Learning briefing that was taking place at the Natural History Museum in NYC. "We are in a moment of time where 57% of teens produce and share media. That sounds like me right now. Photo from public photos tagged with macarthur in NMC flickr stream. local time).

Digital 50