article thumbnail

The Art of Aligning Social Media Strategy With Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Remixing Social Media Strategy Game View more presentations from kanter. Experimentation and Metrics: Experimenting and tweaking and refining social media must be pegged to particular metrics and it is helpful to have some method for experimentation to reap all the learning. This causes a lot of anxiety.

article thumbnail

Measuring Engagement and Return on Relationships

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reflections on the Social Media Lab Workshop

Beth's Blog: How Nonprofits Can Use Social Media

Here's some reflections: Thoughtful, Intentional Experiments Thoughtful experimentation is setting up a low-risk experiment with metrics to figure out what is and isn't working is a social media best practice. Many people have also remixed it. Tags: scholar technology training training materials. What are your thoughts?

article thumbnail

How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

tags: nonprofit socialmedia ). This is a nonprofit remix of some of Chris Brogan's ideas and 50 ways to use social media organized by Groundswell objectives from Jeremiah Owyang. 5 Make Your Content Easy To Remix This point is about user-generated content and they key to getting people to participate: Make it easy, fun, and simple.

article thumbnail

Designing A Space Suit for Mars

Beth's Blog: How Nonprofits Can Use Social Media

Network use of social media tools and strategies incorporates metrics and ongoing learning experiments. We created a network of fans who are remixing our context and spreading our message, how do we guide them effectively without controlling them? Tags: network effectiveness.

Design 50
article thumbnail

WeAreMedia Live Workshop: Reflections

Beth's Blog: How Nonprofits Can Use Social Media

The next step is to see how people remix, improve, and share back the material (with attribution of course) - that is the true power of working wikily. I'd include the implementation/metrics at the end or as an extension of the game. Tags: wearemedia training materials technology training. My debrief of the two-day workshop.

article thumbnail

Scratch: An Educational, Multi-Generational Online Community that Works

Museum 2.0

It's a place for Scratch users to upload, share, and remix their Scratch projects. You can also remix other projects. More generally, ScratchR relies on the community to largely self-police via the Flag as Inappropriate tag. It was a serious improvement on tools like Logo Turtle and Hypercard that I grew up with.