Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

Public 50

Public Metrics ROI Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks.

Awareness 100

Awareness Tips Social Media RSS 100

NTEN

AUGUST 10, 2009

More in-depth, financial metric focused ROI, perhaps in a Roundtable discussion format. ROI on Fundraising Metrics -- fundraising sessions need to incorporate concrete fundraising metrics, even when focus is communications strategy. Categorize/tagging sessions or content for organization size or type.

Community 52

Community Sharepoint Org Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. Return on Reflection: This inquiry won't be all number crunching because you really miss the value of a ROI analysis.

Goal 50

Goal ROI Wiki Metrics 50

NTEN

MAY 15, 2009

Nonprofits in the study segmented in some pretty interesting ways, increasing their ROI along the way. Tags: Advocacy benchmarks email Fundraising m+r marketing metrics newsletters NPTech NTEN. Will gift size increase with an economic turnaround? Small is the new big. We're increasingly savvy in our list segmentation.

Benchmark 50

Benchmark Studies Advocacy Case Study 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

Submitted by Holly Ross, publisher of NTEN Your job isn't going to exist in a few years, and it ain't the economy's fault. The ReadWriteWeb report has a price tag, but it's well worth it if you're really considering these issues. Is the ROI all about the web metrics? Is the ROI all about the web metrics?

Community 50

Community Management Online Case Study 50

Robert Weiner

APRIL 28, 2009

Value-based pricing - what is the project worth, including me, the client, and the market (book: Million Dollar Consulting) — you get pragmatic — what is the ROI, what are the metrics and quantification of success? Tags: Consulting NTEN. Teaming up with other consultants.

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Consultant NTEN Structure Skills 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. Oh, I so want a NTEN baseball cap !) So, I have no idea why this page was tagged with NpTech.

Social Network 50

Social Network Nptech Tag Network 50

NTEN

MAY 13, 2009

The ReadWriteWeb report has a price tag, but it's well worth it if you're really considering these issues. Is the ROI all about the web metrics? Is the ROI all about the web metrics? Tags: community NPTech readwriteweb socialmedia. There's a great case study from Tom Humbarger. Not so much. My favorite?

Community 44

Community Online Case Study Social Media 44

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2007

As both a lesson and as a metric, failure is potentially productive at every level of socialmarkets - from the repeated return of one homeless person to shelter, to the repeated attempts to attach a value like SROI to such a story. And Congrats to Michele Murrain for joinging NTEN board !). " Go answer on the LinkedIn page here.

Nptech 50

Nptech Language Summary Advocacy 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. ROI: Very few nonprofit survey respondents are generating real revenue on commercial social networks like Facebook or branded social networks on their web sites.

Social Network 61

Social Network Studies Network Social 61

NTEN

NOVEMBER 2, 2009

note: This article is part of NTEN's Member Appreciation Month spectacular. While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. Use the reporting in Analytics to create a custom report that summarizes the metrics you care about and schedule it to go out monthly.

Technology 52

Technology Adwords Analytics Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

John Bell of the 360 Digital Influence Blog says " It's Time for Measurement of Social Media " which looks at the ROI and identifies some success metrics. You might find more if you monitor this tag: 2007cof or also look in the foundation's IT departments. Hat tip to Paul Hyland.

RSS 50

RSS Story Summary Screencast 50

Amy Sample Ward

MAY 14, 2009

Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. Web metrics, talking to people, emails (who opens, clicks, etc.). Tags: socialmedia. Social Networks & Twitter from Natalie Foster: Two Principles: 1. What is your real output? Laura: What are your goals?

Tools 100

Tools Tech Map Case Study 100

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

Measure 76

Measure ROI Technology Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. Over the NTEN blog, they've summarized some of the interesting findings. Altimeter Report: Social Media Analytics.

Social Media 99

Social Media Measure Strategy Media 99

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Too many people are still wanting to "manage" the visitors experience, and I think these two metrics speak to the ways that the Web is. He notes: "It doesn't take you long to figure out.

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2010

You need metrics or measure against goals, but you also need harvest those insights. This campaign was 5 days versus 14 days and I spent much less time implementing, so while the total is less, presumably my ROI is higher. NTEN's Holly Ross's Birthday Blog Post. It blew me away. So is creativity. Engagement.

Classes 95

Classes Learning Fundraising Reflection 95

NTEN

MAY 27, 2010

The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it. It's just one step away from looking at ROI. Test Kitchen : Having low-risk experiments using metrics are very important.

Social Media 62

Social Media Media Cancer Social 62

NTEN

NOVEMBER 12, 2009

How concerned should nonprofits be with social media metrics? We're still very early in our explorations of social media, and the metrics will follow. Right now, nonprofits should track what they can, and keep thinking about what metrics would be useful to obtain. Very, but there are no great answers yet.

Social Media 98

Social Media Impact Media Social 98