Measuring Engagement and Return on Relationships
Beth's Blog: How Nonprofits Can Use Social Media
MAY 3, 2009
Whatever the tool we're using, the right metrics are those that can help understand engagement and relationships. This last week I was at NTC 09 in San Francisco leading a session on Mapping Metrics To Strategy. She gives us some suggestions for tools. There is also a detailed taxonomy for types of social media conversations.
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