From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
This timeline offers a clear road map to prevent lapsed donors: What makes donors lapse? It’s worth noting that a recent study by Philanthropy Daily found that 49% of lapsed donors who hadn’t made a gift in at least two years believe themselves to be current donors. We have to make the experience a memorable one they’d like to repeat.
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