Building Blocks of Effective Creative: Authenticity
M+R
FEBRUARY 8, 2022
Source: Children’s Hospital Los Angeles. But just because there is no face does not mean there is no voice, and the voice still must be authentic. Authenticity can be a key driver in crowded moments—such as Giving Tuesday, or the lead-up to a presidential election—when so many voices are clamoring for attention at once.
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