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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

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Presentation: Integrating Social Marketing and Direct Response

Care2

While there are multiple channels (ranging from email to Direct Mail and social networks) to ultilize to engage constituents, managing all of those relationships and integrating social marketing effectively is no easy feat. How to Milk It: Integrating Social Marketing & Direct Response.

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Nonprofits throughout the world have sent millions upon millions of e-mails, Tweets, bulletins, updates, etc. A lot of nonprofits will now have to update their website, e-mail newsletters, and most costly, their print materials.

ROI 240
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A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

It’s also worth noting that social media, not even blogging, is not yet integrated into their website. In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design.

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Cutting Edge Integrated Social Media Strategies: Download the Presentation

Care2

Yesterday, Care2's webinar on Cutting Edge Integrated Social Media Strategies highlighted the importance of developing integrated campaigns that not only use email, direct mail and telemarketing, but key social media channels such as Facebook and Twitter. Are they in our social networks? Tweet for us?

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Webinar: Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013

Care2

Leads acquired online are often best nurtured through social networks and converted in the mail, or over the phone if you're after monthly donors. Direct mail donors give more if they are hearing from you via email and social networks.

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Integration of CRM and CMS

Zen and the Art of Nonprofit Technology

And because of this, it makes sense that integration of these two is something that is a need to be filled. First, the what – what to integrate? There are four strategies that can be used for this integration: Manual. The old fashioned form of integration. This is integration of a sort. Integration.