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What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond

Qgiv

In terms of donor retention, FEP measures three specific donor retention rates: the overall average donor retention rate (donors of all types regardless of recency/frequency), the average retention rate of first-time donors (those who have only given one gift), and “repeat” donors (donors who gave last year and in prior years).

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Be aware of key accomplishments, metrics, testimonials, and milestones. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Is the donor renewal rate low? Help edit or review grant proposals and grant reports.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

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Phonathons: The Fundraiser’s Ultimate Guide & 15+ Top Tips

Double the Donation

The idea of getting on the phone with alumni to ask for donations can be extremely intimidating. This strategy will help you callers feel more at ease when it comes time to dial a real donor’s phone number. Append employer data and phone numbers to either your entire file or best prospects. Create a standardized script.

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APIs for Social Media Integration and More: A Gentle Introduction for Nonprofits

NTEN

Additionally, you can increase the traction and conversion rates of specific actions you want people to take by using Facebook to provide simple proof. They are able to get people to login to their site via Facebook and increase the conversion rate and effectiveness of their fundraising appeals using Facebook’s APIs.

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#4Change Chat Wrap-Up: Community Building

Amy Sample Ward

Metrics: From @rootwork: We’re a pretty small organization, with a small staff and budget, so I admit to not doing as much measurement as we should because of lack of time and staff resources. Support info is very important. Personally still have a lot to learn about analytics and starting to use more – mostly google.

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Donor Management: The Ultimate Guide

Neon CRM

Effective donor management aims to build strong, long-lasting relationships with donors, increase retention rates, and ultimately, secure ongoing financial support for an organization’s mission and programs. And, while we’re on the subject of thank-yous, don’t forget about phone calls! There’s no one right answer.

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