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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Apply those lessons.

Lesson 59
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Why Your Nonprofit Should Be A Big Listener

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Last month during one of our book talks for “ Measuring the Networked Nonprofit: Using Data to Change the World , ” at TechSoup Global, Rachel Weidinger from Upwell came up to say hello. Why Your Nonprofit Should Be A Big Listener guest post by Rachel Weidinger. Why Your Nonprofit Should Be a Big Listener.

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Fundraising for Education: Your Guide to Doing Virtual Fundraising Right

Qgiv

Many nonprofits were compelled to become experts on virtual events and online fundraising overnight, and many found themselves pleasantly surprised when their virtual fundraisers helped them raise more than in-person events. Use that data to set (and achieve) SMART goals for your nonprofit fundraising efforts!

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Solutionary Women: Alli Chagi-Starr, Ilyse Hogue, Melinda Kramer and Reem Rahim

Have Fun - Do Good

For folks who are interested in how you can use blogs and podcasts and other social media things for social change, basically the way I started was, I have always worked for nonprofits and socially responsible businesses, and was not technical at all. Raise your hand if you have heard of or had at any point been inspired by Hillary Clinton.

Podcast 40