article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on participation – Judge success by number of donors versus just total dollars raised. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction. Apply those lessons.

Lesson 59
article thumbnail

Fundraising for Education: Your Guide to Doing Virtual Fundraising Right

Qgiv

Many nonprofits were compelled to become experts on virtual events and online fundraising overnight, and many found themselves pleasantly surprised when their virtual fundraisers helped them raise more than in-person events. To up the ante, recognition was given out to the party with the most guests and the party that raises the most money.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Your Nonprofit Should Be A Big Listener

Beth's Blog: How Nonprofits Can Use Social Media

My curiosity drove me to investigate: ? Can we listen to the tides of Internet conversation on an issue, and learn to predict and ‘surf’ them? ? Can we use the momentum of focused attention to raise an issue above the noise? Public opinion polls provide some types of insight, but take time and money.

article thumbnail

Solutionary Women: Alli Chagi-Starr, Ilyse Hogue, Melinda Kramer and Reem Rahim

Have Fun - Do Good

You don't want to write about everything, because then people won't find you in the same way as when they search on Google about "homelessness issues", or "the environment." I have a different poll that I wanted to do which builds on some of the wise words that Alli put out. It's best to pick a topic that's sort of a niche topic, or.

Podcast 40