The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing
Nonprofit Tech for Good
JULY 5, 2020
According to Jonah Berger , the author of a study published in the peer-reviewed journal Psychological Science , arousing emotions are more likely than non-arousing emotions to spur engagement and social sharing. They trigger the release of powerful chemicals in your body that prime it for action. Want to feel pride and joy in humanity?
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