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How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. Why You Need a Good Story Strong, effective storytelling for nonprofits can accomplish lots of good things: Connects your audience to those you serve.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Include photos of the donors or the company logo whenever possible.

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. This eye-catching photo invited viewers to click to take a closer look.

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22 Email Ledes That Always Work!!

M+R

Striving to make storytelling work given the constraints of time, space, the boss’s demands, evolving trends, and how dang hard it is to draw horses. Quote out of context” — now here’s the context An out-of-context quote gives your reader a reason to keep reading in order to understand, and a quick way to dive into storytelling.

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Preservation in Action: Ambition and Excitement at Zealandia

Museum 2.0

And yet earlier in the week, at the Zealandia nature sanctuary in Wellington, I’d seen some hints of how to do just that. Zealandia’s signage opened with an unambiguous image: a black and white photo of the valley pre-nature preserve—barren, clear-cut, devoid of natural life.

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How to Get 1300 Advocates to Capitol Hill [HINT: It’s more than just practice]

Connection Cafe

And it establishes a three-way system of trust on the part of the storyteller who is opening themselves up for scrutiny, the organization leveraging the story for policy gain and the targeted message recipient (i.e. It can even unearth previously unrealized skills like public speaking and writing.

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Nonprofit Websites: 5 Ways to Keep Them Fresh

Tech Soup

Three or four paragraphs that tell the story succinctly and that include at least one image (preferably more) is great content that helps keep your website alive. Collect and Create Images. The Internet is a visual medium, and people process an image that tells a story faster than reading the proverbial 1,000 words.