M+R

JANUARY 5, 2024

Some of the nonprofits that reported the largest increases in revenue are those providing direct relief in Gaza and Ukraine — urgent, headline-driven campaigns coinciding with the end-of-year season can yield record-breaking results. Strategic choices sparked success for other top performers. One good source for warmer audiences?

Fundraising 106

Fundraising New York City Ukraine Channel 106

Nonprofits Source

SEPTEMBER 8, 2017

The real case for multiple ESPs is that it provides a different IP address, which can prevent your emails from being marked as spam. This is important because spam filters are responsible for an average loss of $15,000 per year, according to the Nonprofit Email Deliverability Study. But what about engagement from your audience?

email 89

email Marketing Strategy Fundraising 89

Nonprofits Source

NOVEMBER 3, 2017

While mobile optimization isn’t a direct Google ranking factor, it indirectly benefits SEO by reducing bounce rates in addition to giving your website the perception of professionalism. Interestingly, data collected from Moz suggests that organic click-through rates do impact SEO rankings. Link to outbound sources.

Beginner 91

Beginner Digital Marketing Guide 91

Nonprofits Source

SEPTEMBER 8, 2017

The real case for multiple ESPs is that it provides a different IP address, which can prevent your emails from being marked as spam. This is important because spam filters are responsible for an average loss of $15,000 per year, according to the Nonprofit Email Deliverability Study. But what about engagement from your audience?

email 45

email Marketing Strategy Fundraising 45

Tech Soup

OCTOBER 22, 2015

" With many new data breaches dominating the headlines in 2015, including Anthem , the White House , banking attacks, and the latest employee data theft at the US federal government , one can only imagine what the name for 2015 will be: the year of even more data breaches? The year 2014 was dubbed "year of the data breach."

Data 36

Data Headline Spam Slides 36

Bloomerang

SEPTEMBER 12, 2021

If you just had to rate it on a 1 to 10. And if you can’t articulate that, if you can’t really speak to that, then maybe you’re not bringing much value for them and maybe your retention rates are not going to be great. I don’t mean spamming people. You’re not spam. I just know it.

Results 83

Results Video Donation Fundraising 83

Bloomerang

AUGUST 28, 2021

I’m going to share some website tweaks to help you boost your conversion rate for online gifts. It’s actually a good thing to send more email because the more email you send, and the more people open and read your email, the better your deliverability rate. They can boost your conversion rate 5%, 10%, as high as 27%.

Video 79

Video Fundraising Guide Test 79