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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

Strategic branding is critical for your nonprofit to build trust among your supporters and get the word out about your services. They walk through how to use your logo, your brand colors, typefaces, and often include other assets of your design library. 5) Design Library. What Are Brand Guidelines?

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3 SEO Strategies To Increase Your Nonprofit’s Online Reach

TechImpact

Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence. Here are a few tips from iATS Payments to help your nonprofit get more attention and clicks online. These crawling bots index websites, further categorizing them in an immense internet library.

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Highlights from the Salesforce.org Nonprofit Summit

Saleforce Nonprofit

Salesforce.org’s second annual Nonprofit Summit, held earlier this month, attracted over 6,500 attendees from 100 countries. Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. .

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17 Smart Ways To Protect Data At Your Nonprofit

Global Giving

With GDPR coming into effect in the European Union and privacy scandals making headlines, many nonprofit professionals are concerned about data protection. These guidelines can also inform the development of your nonprofit’s security policy, if you do not have one already. The process can be intimidating! Need an example?

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The Scoop on Facebook Paper for Nonprofits

Tech Soup

So what does Facebook Paper mean to nonprofits? I added "Headlines," "Tech," "Equality," and a few others. This means that your followers will not see anything your nonprofit or library's brand page shares on Facebook through Paper. How Paper Works. The Bottom Line.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Helping real people should be the star.

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5 Tips for Getting Media Pickup for Your Fundraising Campaign

Tech Soup

Journalists are busy people, and they do not have time to read through an essay about how amazing your nonprofit is. " It might sound harsh, but it will challenge you to come up with a click-worthy subject/headline and an introduction that will draw a journalist in. Find a News- or Viral-Worthy Angle.