The MatrixFiles
JANUARY 18, 2024
2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.
Pamela Grow
JANUARY 24, 2024
If yours is a smart nonprofit and you put your digital focus on email marketing, buckle up because changes are on the horizon from Google and Yahoo, and we’ve got the scoop. It’s estimated that Gmail and Yahoo represent 32.2% Keep Spam Rates Under 0.3%: Don’t be the annoying spammer in people’s inboxes.
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Media Cause
NOVEMBER 28, 2023
On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam.
The Modern Nonprofit
JANUARY 23, 2024
Estimated Reading Time: 3 minutes Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements Imagine this: You’ve crafted the perfect email for your nonprofit’s big campaign, hit ‘send,’ and then… silence. Turns out, our friends at Gmail and Yahoo have switched up the game.
M+R
NOVEMBER 2, 2023
Read time: 8 minutes Just this month, Google and Yahoo coordinated announcements of new requirements for email senders. Google and Yahoo are the two biggest providers of free email inboxes in the US. Email Authentication The requirements Google and Yahoo laid out fall into three major categories.
EveryAction
AUGUST 11, 2016
It’s affected by a lot of factors (and the rules are always changing), but spam and spam-related issues are generally the most common determinants of deliverability successes and failures. Email service providers like Google and Yahoo!, That’s because each month, 7.03% of nonprofit emails end up in spam folders.
Byte Technology
AUGUST 9, 2015
Essentially, blacklisting is an anti-spam measure designed to help email and Internet service providers curb unsolicited junk mail and other communications from suspect websites. However, problems occur when the anti-spam measures put in place are overly aggressive and actually block legitimate messages and contacts.
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