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What actually happened: Apple Mail Privacy Protection

M+R

Since Apple Mail can be set up to work not just with Apple domains, but also with most of the major inbox providers (Gmail, Yahoo, AOL, Hotmail…) this impacts a huge segment of email subscribers. But you know who else doesn’t read emails in the spam folder? Messages that end up in spam? Now to the good stuff — what happened??

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Gmail, Yahoo, etc. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. Over the decade that followed, most groups became overrun with spam and tech glitches, and as a result, LinkedIn Groups almost became obsolete.

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

Nonprofits lose about $15,000 per year of donations due to wrong targeting and missing out spam filters, which blocks the emails from prospects.”. One of the main downsides could be a poor response rate or spamming of your emails. . Avoid using any spam buzzwords in the subject line. . Buy only from a reputed vendor. .

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

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New Google and Yahoo Standards for Email

M+R

Now here’s the bad news: if you don’t get on board with the new requirements, you’re likely to see your emails going to spam. How to check your SPF, DKIM, and DMARC authentication The easiest way to do this is with an account using Gmail’s inbox (whether that’s an @gmail.com address or one using Google Apps). Sigh of relief!)

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Landing Your Emails – Expert Email Deliverability Tips

Connection Cafe

In this webinar, John Miller and I reviewed Return Path’s latest report on the Hidden Metrics of Deliverability (spoiler alert – nonprofit/educational organizations don’t fare as well) and provided a variety of tips on getting more emails to the inbox. How does Gmail categorization work? that have them.

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