article thumbnail

What is Sponsored Content and How To Make It (The Right Way)

Association TV

Welcome to the land of sponsored content. What is sponsored content? What is sponsored content? Sponsored content is what happens when those worlds collide like chocolate and peanut butter to make a delicious snack. You can see in the last line of text, this article is sponsored by pharmaceutical giant Allergan.

Sponsor 276
article thumbnail

6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Steps for Finding Corporate Sponsors for Your Next Fundraising Event

Get Fully Funded

Corporate sponsors are the best way to add lots of money to the bottom line of your fundraising event. It’s simple really: The more sponsors you have, the more money you’ll net. Having sponsors means the difference in an event that generates mediocre results and one that blows past your goals. What is a Corporate Sponsor?

Sponsor 75
article thumbnail

How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Collaborate with partners and influencers. Leveraging the personal accounts of your CEO and other subject matter experts can do this more effectively than your brand’s accounts. People trust people over logos. Joint campaigns, takeovers, and shoutouts expand your reach to new audiences in an organic way.

article thumbnail

Is Creating Content Actually Expensive or Are People Just Doing It Wrong?

Association TV

And the only way you see a return on that investment is if you’re able to use that video to influence spending in some direct or indirect way. Now your well-programmed video is earning you revenue from: Sponsors who paid to appear in your video (that’s non-dues revenue). To boil it down: bad video programming is a cost center.

Content 296
article thumbnail

10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. Though increasingly rare to find an auto-generated, unclaimed page, they do exist. Tagging corporate sponsors and partners. Launched on May 5, 2003, LinkedIn is a social network for professionals. LinkedIn Pages.

Linkedin 363
article thumbnail

Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

4) Page Titles and Meta Descriptions Compelling page titles and meta descriptions with relevant keywords directly influence how search engines present your pages to searchers. Bonus Nonprofit SEO Resources Free keyword research tools: Google Keyword Planner , AHREFs’ Keyword Generator , and Semrush’s Keyword Magic Too l.

Action 267