How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit
Nonprofit Tech for Good
MAY 13, 2022
How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). Your own UTM generator. Just fill in the blanks and generate one. In other words, it’s how you know: Where each donor or donation is coming from.
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