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Making Women’s History More Visible

Forum One

This Women’s History Month, we celebrate the work that the Smithsonian American Women’s History Museum does each and every day to bring women’s stories alive and into focus. We invite you to explore one of the initiatives we’ve been honored to be part of creating to expand access to women’s stories in our nation’s history.

History 82
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How To: Write Fundraising Auction Item Descriptions

Greater Giving

When written well, these will help you generate excitement, entice attendees to bid, and increase the funds you generate from your event. Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.)

professionals

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Putting Our Humanity Back at the Center of Engagement

sgEngage

2023 was a year that saw tremendous ESG backlash in the headlines. Impact measured through storytelling Finally, as we look at the year ahead, I would be remiss if I did not mention impact. Over the course of history, our oral tradition has been instrumental in shaping humanity.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” ” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals.

Lesson 59
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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Research has found that emotion-based storytelling in communications can trigger positive reactions through the release of brain chemicals like dopamine and oxytocin. Make your storytelling more emotional by using the following techniques: Include direct quotes or video interviews of your story’s protagonists. Tell compelling stories.

Tips 59
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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. A story about your organization’s history, programs, and future goals is unlikely to get picked up by a newspaper, TV station, or digital publication. Start with a headline that summarizes your news.

Story 122
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22 Email Ledes That Always Work!!

M+R

Striving to make storytelling work given the constraints of time, space, the boss’s demands, evolving trends, and how dang hard it is to draw horses. I am furious , <FirstName> We are on the verge of passing the most significant climate legislation in history, and one single senator is blocking the way. This is my home.

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