Using Metrics To Harvest Insights About Your Social Media Strategy
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 16, 2009
You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). You should be looking at monthly trends over time.
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