Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media 278

Social Media Avatar Media Ratio 278

Nonprofit Tech for Good

DECEMBER 30, 2009

5% A social networking site (like Facebook). 5% Yes… they donate on our website after reading something in our e-newsletter. 1% Yes… they donate on our website after reading something on Facebook, Twitter, etc. 6) What is the size of your organization’s e-mail newsletter list? 25% Facebook.

Results 193

Results Communication Strategy Myspace 193

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.

Track 186

Track Mobile Media Fundraising 186

Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. can produce significant ROI is a myth.

Social Media 272

Social Media Management Media Social 272

Nonprofit Tech for Good

OCTOBER 22, 2009

Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc. The good news is that I have found using Twitter, Facebook, MySpace, etc. Justly recently I deleted over 200 Facebook “Friends&# and decided that my personal profile on Facebook was going to be exactly that.

Social Media 259

Social Media Media Management Tips 259

Nonprofit Tech for Good

DECEMBER 5, 2010

Facebook: facebook.com/womenforwomen. The first social networking tool the organization utilized was MySpace is 2007. Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010. Facebook, YouTube, Twitter and the Notes from the Field WordPress blog.

Social Media 215

Social Media International Interview Examples 215

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. e-Newsletter. Make new friends (Google+) and keep the old (Myspace). They move with you from one site to the next and maybe in the case of Myspace, back again.

Social Media 247

Social Media Media Management Social 247

Nonprofit Tech for Good

NOVEMBER 28, 2011

At the time, nonprofits were primarily only using Myspace and YouTube. Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet. Compile stats to share with executive staff. Get training.

Social Media 250

Social Media Media Social Stats 250

Nonprofit Tech for Good

DECEMBER 28, 2010

Facebook: facebook.com/humanesociety. MySpace, back when it was cool. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Please summarize your ROI.

United States 243

United States Social Media Interview Examples 243

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), Facebook, Twitter, YouTube, etc. The era of winging it in social media is over.

Social Media 244

Social Media Management Media Social 244

Nonprofit Tech for Good

FEBRUARY 1, 2011

Facebook: facebook.com/nationalwildlife. Back in 2006 when I joined the organization we had a MySpace page with 25 friends. From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. Are you tracking Return on Investment (ROI), and how?

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0

Content 260

Content Ideas Nonprofit Interview 260

Nonprofit Tech for Good

DECEMBER 20, 2010

Facebook: facebook.com/taprootfoundation. Megan: MySpace was probably our first introduction to social media, but not sure the year we created the account. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Are you tracking Return on Investment (ROI), and how? Jumo: [link].

Social Media 189

Social Media Foundation Examples Media 189

See3

JULY 17, 2006

read more | digg story Share and Enjoy: One Comment comment See What’s Out There » Blog Archive » Facebook Platform – Opening Up [.] read more | digg story Share and Enjoy: One Comment comment See What’s Out There » Blog Archive » Facebook Platform – Opening Up [.] Take a look.

Myspace 40

Myspace Digg FAQ Newsletter 40

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0

Content 117

Content Ideas Nonprofit Interview 117

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

See3

FEBRUARY 11, 2008

In today’s NY Times is an article about Facebook and the difficulty of getting your data removed. So to really delete my entire life on Facebook would mean deleting data from many individual accounts. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

Facebook 40

Facebook FAQ Myspace Yahoo 40

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

ROI 53

ROI Social Network Social Media Advocacy 53

See3

DECEMBER 12, 2007

We are working with our clients to engage constituents on sites like YouTube, Facebook and MySpace. Share and Enjoy: 4 Comments comment Social Networking News for Myspace / Facebook / Etc. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Link to the original story.

Social Media 40

Social Media Somalia Myspace Marketing 40

Nonprofit Tech for Good

APRIL 24, 2010

I have been mulling this post over for months, and with some recent changes made by Facebook, the time has come. Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook.

Facebook 249

Facebook ROI Nonprofit Mail 249

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

How often should an organization post to Twitter or send out updates on Facebook? I know of some but they would pick my Facebook personal profile instead of the Organization's Page I am admin of. Is the stigma of having fans or cause supporters with 'questionable' Facebook profiles true? Thank you Kevin! Is that true?

Social Media 50

Social Media Examples Professional Learning 50

Care2

AUGUST 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tips for Promoting a Cause on Facebook If you build it, will they come?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tips for Promoting a Cause on Facebook If you build it, will they come?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" How is this valuable? Actually, struggling to write. All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Amy Sample Ward

MAY 14, 2009

With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. The details of your emails are critical.

Tools 100

Tools Tech Map Case Study 100

Care2

NOVEMBER 8, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" There are few concrete numbers to look at like there are for the Facebook Causes App.

Social Media 28

Social Media Place Myspace Advocacy 28

Nonprofit Tech for Good

MAY 18, 2013

and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0: Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). However, defining Web 1.0

Social Media 269

Social Media Social Chapter Media 269

Care2

SEPTEMBER 14, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Would you like a share of $5 million?

Consultant 31

Consultant Myspace Social Media Advocacy 31

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" How is this valuable? Actually, struggling to write. All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" There are few concrete numbers to look at like there are for the Facebook Causes App.

Social Media 28

Social Media Place Myspace Advocacy 28

See3

MARCH 27, 2008

Another point Brian made was that perhaps Facebook and Myspace are not for your organization. The first was about ROI. ROI” as the title of a session. Beth pointed out a great study on blogging ROI from Forrester. She asked the audience how many people use formal ROI evaluations with regard to social media efforts.

NTEN 45

NTEN Web Case Study Stumbleupon 45

Nonprofit Tech for Good

MAY 18, 2013

and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0: Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). However, defining Web 1.0

Social Media 214

Social Media Social Chapter Media 214

Care2

FEBRUARY 7, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Conference to discuss the importance of incorporating Web 2.0 The truth is, Web 2.0 is a buzzword.

Social Media 31

Social Media Web Advocacy Media 31

Care2

AUGUST 12, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The deal between MySpace and Cingular was announced on December 18th when the service went live.

Social Network 28

Social Network Mobile Social Media Network 28

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Websites like Facebook, MySpace and YouTube are among the top 10 most trafficked sites in the US.

Social Media 47

Social Media Online Advocacy Media 47

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" “ According to a recent study, the fastest growing demographic on Facebook is people aged 55+.

Demographics 45

Demographics Social Media Online Advocacy 45