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Nonprofits Value a Facebook Like at $214.81

NetWits

I just returned from the Nonprofit Technology Conference (#12NTC) hosted by NTEN in San Francisco, CA. Holly and the rest of the NTEN team (including all the volunteers) did an incredible job inspiring of over 1800 people for three days. Facebook Fan or Supporter). Each Facebook fan’s value is unique. Key Information.

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How Social Media Influencers Fuel your Fundraising Goals

NetWits

With a new concept called Social Scoring, we now have a way to indentify and categorize the social media constituents in our databases by their reach or influence across their networks. Key Influencers are one of those “super social” people who you want to know. Key Influencers champion your cause. Four Social Media Types.

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8 Steps to Prepare your Facebook Page for Graph Search

NTEN

Facebook’s new Graph Search is very different from Google search. With Graph Search, you combine keyword searches with friends who’ve shared content on Facebook related to that search. Both Google’s and Facebook’s search algorithms consider your page name, category, vanity URL and keywords within your About tab.

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Facebook ROI: Not Just a Myth

NTEN

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? If you're only focused on one aspect, you may be missing Facebook's larger value. In general, the consensus seems to be that Facebook is not the place to pin all your fundraising hopes.

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My Lunch with Randi Zuckerberg at Facebook

Beth's Blog: How Nonprofits Can Use Social Media

Randi Zuckerberg at Facebook invited me and Stephanie McAuliffe from the Packard Foundation to lunch at Facebook today in their new offices in Palo Alto, a former Hewlett-Packard Building. Is there an entity that publishes statistics on all money raised on Facebook? What is Facebook's burn rate? Donald Peterson).

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Happy Thanksgiving

Beth's Blog: How Nonprofits Can Use Social Media

Rather than sharing photos of o ur food on Facebook , we’ll share our gratitude for this year and in anticipation of #GivingTuesday how to give back. 3 at 9 am on my LinkedIn Influencer blog for a chat with NTEN CEO Amy Sample Ward where we will discuss collective philanthropy and why you should donate to the NTEN Challenge.

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Increasing Social Influence to Drive Fundraising Efforts

NTEN

Today’s social networker is acutely aware that organizations regularly leverage social media sites such as Facebook and Twitter to increase brand or mission awareness and customer, member and donor loyalty. Currently, Facebook has 600 million members and is the third most populous “country” in the world. Still not convinced?