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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on participation – Judge success by number of donors versus just total dollars raised. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. There are tons of ideas that you can shop on Meta (Facebook) Ads Library. Apply those lessons.

Lesson 59
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Fundraising for Education: Your Guide to Doing Virtual Fundraising Right

Qgiv

Many nonprofits were compelled to become experts on virtual events and online fundraising overnight, and many found themselves pleasantly surprised when their virtual fundraisers helped them raise more than in-person events. Facebook Live and YouTube Live are free options that your participants will be used to.

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Why Your Nonprofit Should Be A Big Listener

Beth's Blog: How Nonprofits Can Use Social Media

My curiosity drove me to investigate: ? Can we listen to the tides of Internet conversation on an issue, and learn to predict and ‘surf’ them? ? Can we use the momentum of focused attention to raise an issue above the noise? Public opinion polls provide some types of insight, but take time and money. tidereport.