Care2

JUNE 18, 2008

In addition to her advertising and marketing experience, Dana brings to Care2 a longtime devotion to several causes, dating back to her time at Tufts University (where one of her classmates was our own Heather Holdridge). All Care2 terms of service and privacy policies apply. To create a new comment, use the form below.

Social Media 31

Social Media Advocacy Service New York City 31

Care2

MAY 22, 2008

The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. All Care2 terms of service and privacy policies apply. The result was an in-depth eleven page report. You can download the report here. Thanks for spreading the word! All rights reserved.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MAY 22, 2008

The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. All Care2 terms of service and privacy policies apply. The result was an in-depth eleven page report. You can download the report here. Thanks for spreading the word! All rights reserved.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. Give them options for how to process their gift (pay pal, online form, print form and mail). If you have a street address, mail them!

Social Media 31

Social Media Advocacy Online Money 31

Care2

OCTOBER 18, 2007

The campaign attracted 96,000 participants, and Starbucks did eventually change their policy, thereby benefiting poor farmers in Ethiopia. Precept Ministries won the “Best Web Site” prize for having an excellent homepage and for effectively using pathway design to drive different audience experiences. All rights reserved.

Convio 28

Convio Award Social Media Advocacy 28

Care2

MARCH 23, 2009

If they do match up, good job, but they can still help you shape your content and provide a better user experience once visitors come to your site from their search results. All Care2 terms of service and privacy policies apply. If not, try editing your content to focus on the keywords that are important to you. It will be a great aid!

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

JANUARY 6, 2009

In my experience different views and insuring that they are in alignment with the goal of the website is critical. All Care2 terms of service and privacy policies apply. To be honest the approach provided is also lacking by many companies. So is flexibility. Excellent post! January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com

Analytics 54

Analytics Google Social Media Websites 54

Care2

JUNE 22, 2007

Everyone will agree that in places where there is a lot of text to read it is important to make the experience as comfortable as possible. All Care2 terms of service and privacy policies apply. Just such a place is a webpage or email newsletter. Two important aspects affecting readability are line spacing and contrast.

Comment 31

Comment Social Media Advocacy email 31

Bloomerang

JANUARY 29, 2024

Keep members in the loop with communications on multiple marketing platforms, including email, direct mail, and text. Using membership management tools, you can create a personalized experience that exceeds member expectations. Users can leverage an optional module called RE:Member to manage memberships.

Software 81

Software Tools Associations API 81

Care2

FEBRUARY 7, 2009

Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. Back to Basics We’re still keeping a close eye on the performance of our campaigns, and experimenting with new topics, ads, and keywords.

Google 31

Google Grant Adwords Social Media 31

Care2

APRIL 22, 2009

But mostly I just wanted to try something new and experiment -- throw something at the wall to see if it stuck. All Care2 terms of service and privacy policies apply. I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

NOVEMBER 17, 2006

As Swartz states in her blog, "This is a great opportunity for community-based nonprofits, or national organizations working on regional or local projects, to be funded to experiment with online communications innovations." All Care2 terms of service and privacy policies apply. To create a new comment, use the form below.

Social Media 28

Social Media Advocacy Share Case Study 28

Care2

MARCH 13, 2009

Social Media Nonprofit Poetry Slam When: Saturday, March 14th from 5:00 pm - 6:00 pm: Room 18BCD Description: Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. Whitehouse.gov 2.0:

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

JUNE 21, 2007

Ana Maria Cuenca from NGOConnect shared that in her experience visitors only read 160 words of your website before deciding whether or not its worth looking at further. All Care2 terms of service and privacy policies apply. Post these videos on your main page as a unique, interactive way to share your nonprofits message.

Netsquared 28

Netsquared Social Media Advocacy Splashcast 28

Care2

DECEMBER 4, 2007

But in the first 6 months of 2007, I was experimenting with social networking and bookmarking tools on Green Brooklyn, including and especially the Care2 News Network , and saw such a great result that I decided that I needed to redesign everything ASAP. All Care2 terms of service and privacy policies apply. 60) Search « Care2.com

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

APRIL 14, 2009

Volume of discussion isn’t a bad thing – especially if you can turn what was a negative experience into a positive. All Care2 terms of service and privacy policies apply. If you get out ahead of the crisis, you could be praised for being a responsible organization willing to admit when you’ve messed up.

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

MAY 4, 2009

Based on our extensive experience with multivariate testing, well explain what kinds of changes on Web and email landing pages have significantly improved completion rates for leading nonprofit organizations -- and give you a checklist of what to test for on your Web pages. Now find out what it really takes and learn from their experiences.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

SEPTEMBER 10, 2007

He has 20 years of management, public relations and media-development experience, including the production of TV and radio commercials and award-winning rich media websites. Thats why we typically provide a registration module and track this info for our clients. All Care2 terms of service and privacy policies apply.

Video 28

Video Interview Social Media Online 28

Care2

AUGUST 16, 2008

Many right now are just starting to get their feet wet and experiment so I would say that the best is yet to come. All Care2 terms of service and privacy policies apply. What are some of the reasons a nonprofit might choose YouTube instead of other options? Everyone is on YouTube. All rights reserved.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

OCTOBER 20, 2007

The upcoming donations API will allow organizations to deliver a completely customized donation experience. All Care2 terms of service and privacy policies apply. Leveraging our Constituent Management API organizations can build entirely custom acquisition and registration workflows. To create a new comment, use the form below.

API 28

API Convio Open Social Media 28

Care2

JULY 14, 2008

Many right now are just starting to get their feet wet and experiment so I would say that the best is yet to come. All Care2 terms of service and privacy policies apply. What are some of the reasons a nonprofit might choose YouTube instead of other options? Everyone is on YouTube. All rights reserved.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MAY 7, 2007

Did you experience any increased site traffic to HSUS as a result of your MySpace presence? All Care2 terms of service and privacy policies apply. 60) Search « Care2 in the Press: Dawn Gets Greener With Care2 | Main | New M+R Study: Online Fundraising Tactics -- What Works? To create a new comment, use the form below.

Myspace 28

Myspace Social Media Advocacy Badge 28

Care2

JULY 26, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Hopefully others will chime in on this point with their own experiences from adventures in social networks. All rights reserved.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Hopefully others will chime in on this point with their own experiences from adventures in social networks. All rights reserved.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JUNE 1, 2009

60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? 60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? 60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit?

Mail 47

Mail Social Media Online Advocacy 47

Care2

JULY 10, 2008

I can speak from first-hand experience that we at Artez provide access to the identical set of code/tools/platform to all of our clients; some nonprofits raise millions online, and some raise $50,000. All Care2 terms of service and privacy policies apply. Same tools, different campaigns. To create a new comment, use the form below.

Social Media 34

Social Media Trend Advocacy Online 34

Care2

FEBRUARY 3, 2008

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Hopefully others will chime in on this point with their own experiences from adventures in social networks. All rights reserved.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

AUGUST 7, 2007

That said, even if you are the resident marketing guru, your number of Facebook friends is far more important than your number of years of experience. All Care2 terms of service and privacy policies apply. 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? All rights reserved.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

That said, even if you are the resident marketing guru, your number of Facebook friends is far more important than your number of years of experience. All Care2 terms of service and privacy policies apply. 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? All rights reserved.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

FEBRUARY 3, 2009

Now, we’re seven months into our Google grant, and with it we’ve been able to bring in more than 2000 new members to our e-mail database ? We had to be careful to include keywords that matched both our internal policy-speak and the common terms for which people might be searching. Above all: Experiment. Did It Work?

Google 37

Google Grant Social Media Adwords 37

Bloomerang

DECEMBER 10, 2021

So the reason we do the seminar and I wrote this book on questions is because my strong belief is, this is a methodology of approaching all kinds of fundraising, whether it’s major donors, direct mail, face to face, on the street, your digital work. . In direct mail and digital fundraising, you can often base it on money targets, $82.57

Money 108

Money Question Raise Video 108

Care2

APRIL 2, 2008

Check back soon for an article covering one nonprofits account of their experience with the program. All Care2 terms of service and privacy policies apply. By modifying bids you can potentially pay less per click while still getting the same amount of traffic. Just how well did it work for them? Was the lower cost worth the extra time?

Adwords 51

Adwords Google Social Media Advocacy 51

Care2

FEBRUARY 3, 2009

Don’t panic by dramatically ramping up the number of hard ask e-mails -- to the exclusion of almost everything else. Experiment with a closed-ended sustainer drive asking those who can to make a one year monthly commitment. 60) Search « Patch-Through Call Services – Finally Ready for Prime Time? Plan for success.

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

APRIL 17, 2008

But then I recalled my own personal experience with getting my feet wet in Web 2.0 All Care2 terms of service and privacy policies apply. and social networking and I heaved a sigh of relief. For me it was like flicking a switch. Discarding any of these channels would be just as absurd as concentrating exclusively on a single channel.

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

But then I recalled my own personal experience with getting my feet wet in Web 2.0 All Care2 terms of service and privacy policies apply. and social networking and I heaved a sigh of relief. For me it was like flicking a switch. Discarding any of these channels would be just as absurd as concentrating exclusively on a single channel.

Social Network 28

Social Network Social Media Network Donor 28

Care2

MAY 4, 2009

Really good communications still centers on creating a need or fulfilling a psychological/social/emotional need and this is what makes for a fulfilling user experience. November 14, 2009 | Matt Wayne I enjoy all of the social networking insights from FrogLoop, but Im wondering about a more overarching policy. Spread the word please.

Social Media 76

Social Media Online Communication Media 76

Care2

MARCH 13, 2009

60) Search « New Study: The Power of the Premium: Convincing Prospective Donors to Give | Main | 5 Quick Steps to Better SEO » Friday Mar 13 2009 Open Government: A Recap of TransparencyCamp Friday, March 13, 2009 at 12:32AM | by Tracy Viselli "We have brought the techies and the policy wonks together, and they arent that different."

Government 31

Government Social Media Open Advocacy 31