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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. Starting in February 2024, Google will be implementing new rules aimed at curbing the misuse of Gmail for mass promotions. These updates may raise concerns, especially regarding the spam rate threshold.

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Attention Nonprofit Emailers: Big Changes Coming to Google and Yahoo!

Pamela Grow

It’s estimated that Gmail and Yahoo represent 32.2% Within my clients’ email lists, I typically find that Gmail and Yahoo users represent at least 50% of all emails on a list. Keep Spam Rates Under 0.3%: Don’t be the annoying spammer in people’s inboxes. High spam rates are like waving a red flag at Google and Yahoo.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Learn from your own experiences and incorporate them into your own practices. You can learn more about CAN-SPAM here.

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What’s Dark Mode?

M+R

Gmail offers a similar dark theme to Android users, but doesn’t provide a means for tracking how many people use it. For Gmail, that’s all you can do—-Google has not announced plans to support any tags to control dark mode. Have you experimented with dark mode? What should we do about it? Embrace Dark Mode!

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Google offers an incredible range of products ( google.com/options ) that you are likely to experiment with in coming years, so a Google account is a must for any nonprofit. It will help you centralize all your efforts and reduce the amount of spam and notification e-mails sent to your work e-mail account. </strong> 8.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Gmail, Yahoo, etc. 4) Experiment with LinkedIn Ads (maybe). Before experimenting, however, it’s highly recommended you take a course on how to effectively run LinkedIn Ads. Over the decade that followed, most groups became overrun with spam and tech glitches, and as a result, LinkedIn Groups almost became obsolete.

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