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Convio Innovator Awards - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

OCTOBER 18, 2007

Oxfam America won the “Advocacy Campaign” prize for their campaign to persuade Starbucks to let Ethiopia use the trademarked phrase “Ethiopian Coffee” in selling their own coffee. The campaign attracted 96,000 participants, and Starbucks did eventually change their policy, thereby benefiting poor farmers in Ethiopia.

Convio 28
Convio Award Social Media Advocacy 28
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An Interview With Paull Young from Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

Every September we launch the September Campaign , an online grassroots fundraising campaign targeting a specific issue. This year is our 5th anniversary and we’re funding a drilling rig for our partner in Ethiopia that can provide access to clean and safe drinking water to 40,000 people a year. The 2011 September Campaign.

Interview 101
Interview Central African Republic Ethiopia Metrics 101
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