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Convio Innovator Awards - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Oxfam America won the “Advocacy Campaign” prize for their campaign to persuade Starbucks to let Ethiopia use the trademarked phrase “Ethiopian Coffee” in selling their own coffee. The campaign attracted 96,000 participants, and Starbucks did eventually change their policy, thereby benefiting poor farmers in Ethiopia.

Convio 28
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An Interview With Paull Young from Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

In 2008, even more people joined and raised over $1 million for clean water projects in Ethiopia. Since then, over 10,000 individual fundraisers have raised more than $11 million – including over $1 million for Central African Republic as part of the 2010 September Campaign to bring clean water to all of the Bayaka people.

Interview 101