Tue.Sep 23, 2014

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[Part 2] How To Make A Case For Your Nonprofit CRM

TechImpact

'In part one of this two part series, we discussed the misconceptions and stigmas that might exist within the walls of your nonprofit regarding CRMs, and strategies for better informing those around you who may hold them. The truth is, a CRM can act as a project management platform, help boot donation and fundraising efforts, and provide the means to better constituent relationship management.

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Is Your Nonprofit using Google’s Free AdWords Grant?

BoardAssist

'As a part of Google Grants, qualifying nonprofits can earn a free advertising budget of up to $10,000 each month to use on AdWords to help promote their website and cause. But most nonprofits we work with don’t realize this amazing gift is theirs for the asking. Others that do know, don’t understand how easy it is to get and use a Google AdWords Grant.

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9 Tips For Delivering Excellent Customer Service

Eric Jacobsen Blog

'Leading a customer service team? Have the team members use these 9 tips for delivering excellent customer service : Rely on winning words and soothing phrases. A simple but sincere “Thanks for your patience” or “I’m listening” can go a long way toward defusing a holiday shopper’s frustration, anxiety, or panic. Develop a repertoire of short, easy to remember phrases around issues that are important to customers.

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The Last Word on the Ice Bucket Challenge

See3

'Now that we've all dumped ice water on our heads and the ALS Association has raised over $116 million dollars, it's time to talk about why the Ice Bucket Challenge really worked. See3 spoke to two nonprofit marketing experts – Kivi Leroux Miller of and Joe Waters of SelfishGiving.com – and asked them what they thought […].

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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New to TechSoup: GoDaddy Domain Names and Web Services

Tech Soup

'TechSoup is proud to announce our newest donor partner, GoDaddy. GoDaddy is a technology provider that offers domain name registration and related services. Registering a domain name through a domain name registrar allows you to use that name in the URL for your organization's website. GoDaddy's offer through TechSoup is a bundle that includes registration for the domain name of your choosing in addition to subscriptions to GoDaddy's Website Builder and Get Found services for a year

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Your Social Media is a Stepping Stone, Not a Bridge

NonProfit Hub

'Building a bridge implies that your social media can take your organization all the way to the other side of donations. It’s true, social media is a great way to market your organization. But it’s not the overall solution for your organization. The only way to ensure that social media works for your organization is to use it as a larger working piece in conjunction with other things like your website, direct mail campaigns and other fundraising asks (AKA stepping stones).

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How To Make Sure Your End-of-Year Campaign Doesn’t Suck

Achieve

Admittedly, end-of-year campaigns can be daunting and start to feel repetitive year after year. Does it feel like your campaigns are stale and un-engaging? Are you donors bored with the same messages? How can you make this year’s end-of-year campaign better than last year? Why are your donors not donating online? It doesn’t have to be rocket science – here are a few tips that you can use to boost this year’s fundraising campaign.

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4 Things Successful Fundraising Appeals Have in Common and How to Get the Right Mix

Connection Cafe

'On average, we receive 3,000 media messages every day; we see or listen to 52 of them, and we can remember only 4. So how can you make your online fundraising messages stand out among all the other messages competing for your supporters’ attention? We know that successful fundraising appeals have 4 things in common: A compelling story. A clear call to action.