3rd Sector Labs

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Data drives better digital marketing for nonprofits

3rd Sector Labs

And let’s not forget that data captures people’s attention. Because people are drawn to reading numbers- numbers are short and sweet, and to the point. Oh, and (most of the time) people trust numbers, statistics, facts and figures. So.how many people donated blood? How many people supported the fight?

Digital 138
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It’s that time of year: your 8-step fundraising data checklist

3rd Sector Labs

This post pulls together insights and recommendations that we have made since last year’s appeal and organizes them into a helpful list, with references to past blog posts and other sources. Hope this helps. People’s lives change – jobs, addresses, marital status, interests, buying habits, you name it.

Data 184
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More fundraising software = more data headaches

3rd Sector Labs

For months, Third Sector Labs has been polling webinar attendees at the opening of each event, asking how many different fundraising systems attendees use to execute fundraising appeals and campaigns. There are search results, however, that help us define the problem. Because donors are consumers … people.

Software 161
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Fundraising without donor data: What’s that proverb about giving a man a fish?

3rd Sector Labs

Most charities raise money from many different sources – direct mail appeals, online donations, events, United Way campaigns to name a few. For my money, that proverb has been around as long as people have. And perhaps most importantly, you need the data to help you plan your next fundraising appeal.

Data 164
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10 Donor Data Migration Decisions: Q&A with Gary Carr

3rd Sector Labs

2 – How many different types of technology systems are you using to execute a fundraising campaign? In question 1, the response rate for people finding it easier to conduct fundraising campaigns was higher than our observed norm, 29% today vs. 21% all results aggregated. The polling results. Easier = 29%. More difficult = 44%.

Data 138
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CRM data migration: it’s all about the future

3rd Sector Labs

So we are going to talk about several important tips to help you stay focused on your donor data future. Even the occasional parsing is a solvable problem – typically, where some old text field was used to store a variety of different data points that now have a data field home in your new CRM. End of story.

Data 130
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Workplace Giving Data Problems Just Got Worse

3rd Sector Labs

Our friends at AmeriGives help explain what is going on in two important blog posts. It’s like the old Kennedy quote: Ask not what corporate partners can do for you; ask what you can do to help corporate partners achieve their CSR goals. One corporate partner’s needs may differ from another’s. Everything.

Problem 100