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Level Up Your Marketing with Analytics

Association Analytics

This is how you organize and describe your data. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Use demographics and behavior to help customize your marketing messages.

Analytics 169
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Psssst! Your Website Is Trying to Tell You Something

Tech Soup

The Cardinal Path white paper, The State of Digital Data in the Top 50 Nonprofit Organizations in the U.S. The white paper's intent is to provide a quantified snapshot of the $316 billion philanthropic and nonprofit sector's maturity in web analytics. examines how 50 of the highest revenue U.S. spanhidden.

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3 Ways Causes Can Use Data Like For-Profits

Achieve

Enable Demographics and Interest Reporting, set goals and turn on Enhanced Ecommerce Tracking. Enable Demographics and Interest Reporting to better know your online visitors. From age and gender to general interests, Demographics and Interest Reporting is your go-to report for details on your online visitors.

Causes 52
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The Fail-Safe Guide to Pitching Technology to Your Nonprofit Stakeholders

Connection Cafe

CharityDynamics just released the Interactive Investment Benchmark Study that looks at how organizations plan to invest in digital resources and strategy. In it my colleague and I discuss the process an organization must embark upon to get leadership buy-in. Let this white paper help. Demographics & Donor Trends.

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Crypto Donors Don’t Wear Tinfoil Hats: The 14 differences between Crypto & Traditional Donors

Whole Whale

For many nonprofit organizations, the rise of crypto philanthropy has been a shock that seems to have appeared virtually overnight. We try to identify general demographics and insights about how this might relate to a growing crypto philanthropy donor base. Now, in 2022 Pew Research surveys show that 87% of U.S.

Donor 52
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How to Prepare Your Pitch for New Technology Investments

Connection Cafe

How leadership and management are discussed, and how organizations and institutions must operate, needs to change. Last week, we hosted a webinar around this very topic of technology and innovation within nonprofit organizations called Selling Your Vision: How to Build Leadership Support for New Technology Investments.

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Guest Post: Next Generation of Donors Meet the Next Generation of Nonprofit Leadership at NTEN

NTEN

Anecdotally and intuitively, you know that changing demographics and technology are driving a shift in your engagement with donors, volunteers, event participants and other people your organization relies on to fulfill your mission. Tad Druart, Convio. The study suggests that peers will play a bigger role in influencing donations.